Locally based market research and branding experts North Star Destination Strategies have been hired by Florida economic development officials to position the Sunshine State in the national and global market. Not surprisingly, some of the locals aren't too happy with a state job like this being awarded to a Tennessee company.
“It goes against the very grain of their mission to create jobs and bring business here,” said Paola Schifino, principal and founder of Schifino Lee Advertising + Branding in Tampa.
Florida insurer AvMed has extended by two years its contract to offer the SilverSneakers senior fitness program to its members in two Miami-area counties. AvMed, which has some 31,000 members in Broward and Dade counties, began working with SilverSneakers in 2010.
Nashville-based architecture and engineering firm Gresham Smith has opened the doors to an office in Tallahassee. The outpost is the firm's fifth in Florida and sits just 75 miles from one in Chipley. It will focus primarily on transportation work in northern Florida and southern Georgia.
“Our staff is eager to utilize our new workspace to establish a local presence, become more engrained in the community and start working together with local stakeholders. With an office in Tallahassee, we’ll be able to better identify the infrastructure solutions that will support the economic development interests of the region and improve quality of life for residents.”