A month after bidding adieu to her publicist of seven years, Taylor Swift is teaming up with a Warner Music Nashville executive for public relations. MusicRow reports that Tree Paine will leave Warner at the end of May to launch Premium PR, which will have Swift as its first client. Paine has more than two decades of experience and has been with Warner since 2007, when she joined after spending five years at the Academy of Country Music. She was promoted to her current post just last year.
The hiring of Paine comes after Swift and Paula Erickson, who began representing the singer after her first album began to climb the charts, parted ways last month amid talk that Swift wanted to bring PR in-house.
The Nashville Symphony has received some financial breathing space courtesy of Taylor Swift, who on Friday delivered a $100,000 check to the organization. The move is a positive cap to a year that featured a wholesale financial restructuring, layoffs and pay cuts. But local musicians union president Dave Pomeroy says there's a lot more work to be done.
“Now is the time for all the citizens of Nashville to step forward and support our world class orchestra in its time of need. Taylor Swift has set a great example and I hope that others will follow her lead and help ensure that the Nashville Symphony musicians’ salaries can be restored as soon as possible. This is an incredible start,” Pomeroy said.
Add another big name to Taylor Swift’s endorsement portfolio. Walt Disney Co. execs have tapped the singer to be part of their Disney Parks advertising campaign. MusicRow.com has more info on that as well as Swift’s growing marketing involvement with shoe maker Keds.
Pretty slow day for property transfers, as one might imagine, but this one caught our eye.
The property in question is 1904 Adelicia St. The three-story building in the shadows of the Adelicia condo tower is currently home to an arm of Universal Music Publishing Group. But UMPG sold Friday to the vaguely named Nashville Strategic Realty LLC.
NSR, according to Secretary of State records, is located at 2300 Charlotte Ave., Suite 103. That's home to business management firm Flood Bumstead McCready & McCarthy, which handles tax, money and property matters for all manner of celebrities. The registered agent is W. Michael Milom of Milom Horsnell Crow Rose Kelley. He has represented, among others, Taylor Swift.
Sensing a pattern?
To add to the intrigue, the tax bills for 1904 Adelicia are going to 718 Thompson Lane, Suite 108256. That's an awfully long address, but a Google search shows that address has some association with 13 Management, who represents Swift. (Note the third return — a website registration that appears to have been done to prevent some online nastiness.
So did Taylor buy up UMPG's home on Adelicia? Judge for yourself.
Nashville-based pop songstress Taylor Swift is on Forbes’ The World’s 25 Highest-Paid Musicians list (see here). The ranking also includes country stars Toby Keith and Kenny Chesney. Not surprisingly, the list features only a handful of rockers (U2 and Foo Fighters, for example) many artists known more for their entertaining skills than for their musicianship. Nashville-based Ben Folds, King of Leon and Jack White did not crack the ranking.
Taylor Swift has donated $4 million to the Country Music Hall of Fame and Museum as part of the institution's campaign to nearly double its footprint. The gift — which is the largest ever by an artist — will fund the Taylor Swift Education Center, a 7,500-square-foot, two-story space dedicated to getting children and others involved in music.
"It will allow us to do what we do better, serve more people, develop new programs and I'm happy to say that as we talked through this opportunity with Taylor, she very much wants to be involved in an advisory capacity in what we do. Is there a better person out there who's in touch with a young audience? I think not. I was joking we should be paying her to do that. I was only joking."
SEE ALSO: Details of the Hall of Fame's expansion plans
The Hollywood Reporter has the scoop on Taylor Swift hooking up with marketing titan IMG to handle her marketing, tour sponsorship, licensing and endorsement endeavors. The star will still use William Morris for many other facets of her marketing.
Universal Music Publishing Group has added a heavy-hitter to its roster, having recently signed Grammy award-winning songwriter/producer Nathan Chapman to an exclusive publishing agreement.
Chapman, who is best known for his production work with Taylor Swift, has been involved in more than 30 major label cuts.
“With Kent Earls now leading UMPG Nashville and great creative executives such as Ron Stuve signing Nathan, we look forward to partnering with [Chapman] in all of his creative and songwriter endeavors,” Evan Lamberg, president of UMPG, North America, said in a release.
Chapman produced three, multi-platinum albums with Taylor Swift. He also produced The Band Perry’s single, “All Your Life,” which is currently No. 1 on the Billboard Hot Country Songs chart. Chapman is producing two songs on the upcoming Lionel Richie album, Tuskegee, to be released on March 27 and to feature Shania Twain on “Endless Love” and Jennifer Nettles on “Hello.” Chapman also recently worked with Lauren Alaina (“Like My Mother Does”) and has collaborated with Colbie Caillat, Sara Evans, Martina McBride and Jewel.