The team at edo Interactive has launched a pilot program teaming its new Marketplace program with the marketing platform of publicly traded payment processor Global Payments. The deal bring edo's latest initiative, which was launched early this year, in front of Global Payments' small-business customers.

Marketing technology company edo Interactive has rolled out a new system it says helps small businesses better target and keep local customers. The edo Marketplace, which will be fully rolled in the second quarter, lets companies target specific types of customers with reward and rebate deals that are automatically credited to their credit or debit cards. Check out a video of the program and read what MediaPost had to say here.

Edo Interactive has joined forces with Atlanta-based CorFire to create a "mobile wallet" solution that will allow clients to offer users targeted rewards. The companies say the collaboration will let merchants pitch more relevant offers to customers and prospects.

The combined solution will feature a data analytics engine built on predictive data – consumers’ transaction data. Combined with location-based technology, the solution provides edo and CorFire the ability to deliver targeted offers at the location where a consumer is most likely to make another purchase, in close proximity to another merchant’s store. Merchants and financial institutions will benefit from the ability to drive customers’ tender choice and increase consumer engagement. They also will create a strong one-to-one communication channel with the customer and enhance their current and future CRM campaigns.

Edo Interactive today announced the availability of Geocommerc Offers, a card-linked offers capability that uses purchase location data to deliver highly targeted, real-time offers that are tailored to consumer shopping activity and location.

By connecting mobile communication and location-based offers with multi-channel retail and restaurants, Geocommerce targets in-store mobile advertising that shifts success metrics for the marketer from ‘check-in’ to ‘check-out.’

Based in Nashville, Edo also has offices in Chicago and New York City.