A group of MIT students have developed a new “fuel” of sorts for electric vehicles. The semi-solid electron-laced gel could be removed and replaced in much the same way as gasoline.
The gel would move between a charging area, and dispensing area, sending electrons straight to the drivetrain. Perhaps even more importantly though, this technology can (supposedly) store 10x more electricity, at half the price of current conventional battery technology.
With the production of the Nissan Leaf coming to town, Nashville should keep an eye on this potential game changer, should it pan out.
May sales of Nissan cars and trucks fell 9 percent from a year ago as the auto maker and its peers continue to deal with supply-chain shocks caused by the March earthquake in Japan. Especially hard hit during the month — which also featured two fewer sales days than last year's — was the luxury Infiniti division, where sales were off more than 20 percent. Among the positives: the top-selling Altima maintained its strong sales pace and more than 1,200 Leafs were shipped. That's a pace Nissan execs are comfortable with.
For what it's worth, Toyota and Honda both posted much steeper drops.
Marketing Daily has checked in with Nissan, where Erich Marx has recently been named director of social media and interactive marketing. The move, Marx says, acknowledges the reality that Facebook, Twitter and their peers are critical tools for engaging customers and prospects. But Marx also is leading a rebuild of Nissan's website and has some wise words for marketers of all stripes.
"A lot of people say 'why worry about a Web site if you have Facebook?' But we control our Web site -- it's us. Facebook, quite frankly, is not in our control. It's really for conversation, and our own site is where we want to provide certain content and a really deep look into the brand in a way that just isn't appropriate in social spaces."
Nissan North America has begun installing 30 solar-assisted charging stations at its Smyrna Vehicle Assembly Plant and the company's headquarters in Franklin.
The chargers, which will be operational by July 1, are the latest in the company's string of local investments. Read more about it here.
The New York City Taxi and Limousine Commission has chosen Nissan to supply the next generation of famous yellow cabs. The Franklin-based company was picked over Ford and a Turkish manufacturer for the 10-year contract, but it will be a while before its van hits the Big Apple streets.
- ALEX B FRUIN INHERITANCE TRUST; CANDACE F STEFANSIC INHERITANCE TRUST; CANDANCE F STEFANSIC INHERITANCE TRUST; FRUIN, ALEX B TRUSTEE; FRUIN ALEX B INHERITANCE TRUST; STEFANSIC, CANDACE F TRUSTEE; STEFANSIC CANDACE F INHERITANCE TRUST; STEFANSIC CANDANCE F INHERITANCE TRUST
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- COOKE, ETHEN LANYARD TRUSTEE; COOKE, ETHEN LEWIS ESTATE
- JACOBS, JESSICA ALEXANDRA; JACOBS, ERIKA BESS