Locally based health care marketing firm ReviveHealth has secured as a client Valence Health, a Chicago-based population health manager. Eighteen-year-old Valence markets technology and consulting services that help providers improve the value of their care. The Holmes Report has more info on the contract, including details on Valence's strong 2013, which included hiring more than 100 people.
Genesco executives have signed a three-year agreement to have their Journeys brand sponsor the 42-date Vans Warped Tour starting this summer. As part of the deal, Journeys will sponsor one of the music festival's stages and activate the events through its 800-store network.
"By signing a three-year deal to be the presenting sponsor of the Vans Warped Tour, we are able to build a long-term music strategy that aligns perfectly with one of our top brand partners, Vans," said Jim Estepa, president and chief executive officer of the Journeys Group. "We plan to bring this tour to life across all of our channels and celebrate the partnership with both our consumers and employees through special on-site, digital and in-store activations."
The Nashville Predators desire to drive more people into hockey got a boost Tuesday from Mid-South Ford Dealers when the sides announced a naming rights agreement for the ice rinks currently under development at Global Mall at the Crossings.
An official name for the project being developed and will be released at a later date. The facility at the former Hickory Hollow Mall is scheduled to open in August.
From the naming rights agreement release:
The rinks will be a springboard for creating new fans, ensuring more and more kids have the opportunity to get a hockey stick in their hands at an early age, as well as contribute to economic development in Southeastern Davidson County.
“Like the Nashville Predators, the Mid-South Ford Dealers are known for their commitment to community development in Middle Tennessee, and that is what makes this the perfect partnership," Nashville Predators Executive Vice President Chris Parker said. “Partnering with a world-renowned corporation like Ford will only strengthen our efforts to grow hockey and the economy in the Nashville area, and it demonstrates their continued belief in our product and organization."
CSPnet.com's Steve Holtz has touched base with the team at Mapco Express, which was fortified before the end of 2013 through the addition of Rick Altizer as chief brand officer. Altizer joined Brentwood-based Mapco, a unit of Delek US Holdings, from Shell, where he had been GM of its North American retail marketing arm. He has been president of Jiffy Lube International and more than a decade ago was the Nashville regional manager for McDonald's.
“The new-store portfolio and the food offer are my two main strategic priorities,” Altizer, who also has 14 years of experience with McDonald’s Corp., told CSP Daily News. “We’ve been really successful with our private-label products and our rewards program, so the area where we need some strategic focus is on structurally improving the quality and consistency of the customer experience at retail on the prepared-food side.”
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