California-based direct marketers Creative Direct Marketing Group have opened a Nashville office that will place a particular emphasis on helping smaller companies raise money via the JOBS Act. Caleb Huey, son of firm founder Craig Huey and pictured here, is leading the push.
Local marketing pro Audra Wait has launched her own firm, Wait & Co., which is based in Marathon Village. Wait had been with Noble Sidekick Marketing since 2012. Before that, she worked at GS&F, Cogent Healthcare and the firm now known as Deane / Smith. With Wait & Co., she plans to focus on communications strategy and creative design in the health care, technology, retail, nonprofit and start-up arenas.
"Our philosophy is to work hard to truly understand a client's business and listen more than talk," Wait said. "It's not about pushing agendas or budget or forced ideas. Instead, it's mutual respect and transparency that will inspire creative business-building solutions that are flexible, lasting and successful for clients. That's what we're all about."
Local brand strategist Paul Jankowski has changed the name of his Access Brand Strategies agency to New Heartland Group, a move that builds on his work identifying and studying a "largely misunderstood and underserved" demographic that accounts for 60 percent of U.S. consumers.
Just one example of the agency’s success is Pizza Hut’s barbeque pizza campaign, where they connected the brand with country music superstar Blake Shelton. Blake’s engaging personality and universal likability aligned seamlessly with Pizza Hut’s new line of barbeque pizzas, including “Blake’s Smokehouse.”
Jankowski will in September publish Speak American Too: Your Guide to Building Powerful Brands in the New Heartland, a book written with help from local firm Prince Market Research.
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