Local brand strategist Paul Jankowski has changed the name of his Access Brand Strategies agency to New Heartland Group, a move that builds on his work identifying and studying a "largely misunderstood and underserved" demographic that accounts for 60 percent of U.S. consumers.
Just one example of the agency’s success is Pizza Hut’s barbeque pizza campaign, where they connected the brand with country music superstar Blake Shelton. Blake’s engaging personality and universal likability aligned seamlessly with Pizza Hut’s new line of barbeque pizzas, including “Blake’s Smokehouse.”
Jankowski will in September publish Speak American Too: Your Guide to Building Powerful Brands in the New Heartland, a book written with help from local firm Prince Market Research.
Three-year-old loyalty marketing venture textLIVING is close to having raised $1 million from a large group of investors as it prepares to launch serious biz dev efforts in Nashville and elsewhere in Tennessee. Milt Capps has that info and more at Venture Nashville Connections.
Brentwood-based marketing agency The A Group, which specializes in working with churches and Christian groups, has promoted two of its employees to director of client services and creative director. Client services exec Steve Citerin joined The A Group a year ago as senior account manager, while Chris Ward had been its art director since late 2012. Check out the details here.
In a Q&A with The New York Times, local entrepreneur Mark Cleveland talks about his deal late last year to sell the Hobby Lobby name on his remote control products retailer to the larger chain of arts and crafts stores. Among the interesting details: How Carter Todd turned the tide, what eventually convinced him to seriously think about changing the name on his Brentwood store and how he went about updating the company's web presence.
Q. Knowing what you know now, would you have still bought Hobby Lobby International?
A. Yes. I learned more in the last five years about branding and complex business relationships than I learned most of my career. I’d do it again, though my wife might disagree. It consumed so much of my energy.
Jon Brancheau, the vice president of marketing communications and media for Nissan North America, has told his bosses he is leaving the company just five months after his job title was broadened. Brancheau, who came to Franklin-based Nissan from General Motors in mid-2008, says the decision to depart is his and spokesman Dave Reuter tells Automotive News the company "tried to talk him into staying."
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