Marketer launches firm out of Marathon Village

Local marketing pro Audra Wait has launched her own firm, Wait & Co., which is based in Marathon Village. Wait had been with Noble Sidekick Marketing since 2012. Before that, she worked at GS&F, Cogent Healthcare and the firm now known as Deane / Smith. With Wait & Co., she plans to focus on communications strategy and creative design in the health care, technology, retail, nonprofit and start-up arenas.

"Our philosophy is to work hard to truly understand a client's business and listen more than talk," Wait said. "It's not about pushing agendas or budget or forced ideas. Instead, it's mutual respect and transparency that will inspire creative business-building solutions that are flexible, lasting and successful for clients. That's what we're all about."

Aug 20, 2014 9:09 AM

Health care marketers raise $1.5M

Two Tennessee funds lead round
Aug 15, 2014 1:41 PM

Warner recruits veteran Sony exec

Publicity SVP will start new job in October
Jul 31, 2014 11:12 AM

Jarrard promotes three

Communication firm adds two VPs
Jul 30, 2014 7:00 AM

Emma brings on global VP

Melbourne-based exec worked in Nashville during '90s
Jul 24, 2014 12:59 PM

Veteran marketer rebrands with heartland focus

Local brand strategist Paul Jankowski has changed the name of his Access Brand Strategies agency to New Heartland Group, a move that builds on his work identifying and studying a "largely misunderstood and underserved" demographic that accounts for 60 percent of U.S. consumers.

Just one example of the agency’s success is Pizza Hut’s barbeque pizza campaign, where they connected the brand with country music superstar Blake Shelton. Blake’s engaging personality and universal likability aligned seamlessly with Pizza Hut’s new line of barbeque pizzas, including “Blake’s Smokehouse.”

Jankowski will in September publish Speak American Too: Your Guide to Building Powerful Brands in the New Heartland, a book written with help from local firm Prince Market Research.

Jul 22, 2014 8:36 AM

ReviveHealth hires eight, including SVP

CEO says hiring will continue at health care communications firm
Jul 9, 2014 1:51 PM

Loyalty marketing company nears end of $1M raise

Three-year-old loyalty marketing venture textLIVING is close to having raised $1 million from a large group of investors as it prepares to launch serious biz dev efforts in Nashville and elsewhere in Tennessee. Milt Capps has that info and more at Venture Nashville Connections.

Jul 9, 2014 7:16 AM

Delek sponsoring Nashville FC

Brentwood-based Delek US Holdings has signed on to be the shirt sponsor for the new Nashville FC soccer club, which is playing in the National Premier Soccer League. The oil refining and marketing company's deal is for four years.

Jun 16, 2014 7:02 AM

Logan's CMO leaving after less than two years

Dining chain bringing on ad agency exec who spent more than decade at McDonald's
Jun 6, 2014 12:22 PM