Restaurant chain O'Charley's has picked a California-based agency with 21 offices across the United States and Canada to handle the planning and buying of traditional and digital advertising. The team at U.S. International Media are getting to work on fourth-quarter media placements while they and O'Charley's officials plan for 2015.
Word of O'Charley's hiring of USIM comes three months after the chain tapped local marketing agency BOHAN to lead its branding efforts.
Genesco executives are closing to launching a marketing campaign to raise the awareness among women of its upscale Johnston & Murphy brand, which has been putting up good numbers in recent years. Footwear News has more details about the push, which includes guidance from a New York branding firm.
While the brand has worldwide recognition, Dasal said it has not relied on its history in men's to sell it women's line. In fact, he noted, "It's been easier in [retailers] where we haven't had men's," said Dasal. "There's not as much baggage where [consumers think] we're a men's-only brand." Women, he said, are typically open to purchasing new brands.
California-based direct marketers Creative Direct Marketing Group have opened a Nashville office that will place a particular emphasis on helping smaller companies raise money via the JOBS Act. Caleb Huey, son of firm founder Craig Huey and pictured here, is leading the push.
Local marketing pro Audra Wait has launched her own firm, Wait & Co., which is based in Marathon Village. Wait had been with Noble Sidekick Marketing since 2012. Before that, she worked at GS&F, Cogent Healthcare and the firm now known as Deane / Smith. With Wait & Co., she plans to focus on communications strategy and creative design in the health care, technology, retail, nonprofit and start-up arenas.
"Our philosophy is to work hard to truly understand a client's business and listen more than talk," Wait said. "It's not about pushing agendas or budget or forced ideas. Instead, it's mutual respect and transparency that will inspire creative business-building solutions that are flexible, lasting and successful for clients. That's what we're all about."
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