The Nashville Sounds rolled out a new logo this morning ahead of the unveiling of their offseason rebranding campaign.
The mark is a guitar pick with a stylized "N" on top of an orange and beige color scheme.
"Broadway Burnt Orange, Sunburst Tan, Neon Orange, and Cash Black make up the club's new official colors," reads a release from the club. "The Sounds are the first professional sports team to use Neon Orange in its color scheme."
"With this new logo scheme, we wanted to capture the vibrant nature of the city, of downtown Nashville. There is nothing more striking than burnt orange - you see it everywhere in this town," said Sounds assistant general manager Brandon Yerger, who headed the Sounds' rebranding process.
"The Nashville Sounds name has always reflected what this city is all about — musical sounds. With our new look, we want to really celebrate 'this is Music City.' We have incorporated a number of fun new elements, which you'll see as we unveil more in the future."
The rest of the rebranding effort — including new uniforms and alternates — will be made public at a season ticket holder event next month. As for a change in mascot, supposedly from Ozzie the cougar to a hot chicken, the club was mum.
And now, some news you won't clucking believe.
The Nashville Sounds are in the process of rebranding the entire club ahead of their move to First Tennessee Park next spring — and sources tell the Post that team officials are considering dumping their mascot, a cougar named Ozzie, for … a hot chicken.
Ozzie has been the Sounds mascot since 1997, a cat with bulging biceps who tromped the stands and the top of the dugouts wearing a Sounds jersey. In his place would be a symbol of Nashville's only real culinary specialty.
For their part, the Sounds neither confirmed nor denied the change.
"There's a lot of things in play with that and we haven't made any firm decisions," said Doug Scopel, the Sounds' vice president for baseball operations. "We're evaluating all aspects including the mascot, but we don't have anything to make public at this time."
He said that the club doesn't have a timetable for rolling out changes as they move into their new stadium north of downtown.
"It could potentially extend to other elements, but we've got to figure out what will be included," he said. "But absolutely — logos, colors, uniforms and things of that nature will be part of the rebranding, which we will obviously make public before the beginning of next baseball season."
Restaurant chain O'Charley's has picked a California-based agency with 21 offices across the United States and Canada to handle the planning and buying of traditional and digital advertising. The team at U.S. International Media are getting to work on fourth-quarter media placements while they and O'Charley's officials plan for 2015.
Word of O'Charley's hiring of USIM comes three months after the chain tapped local marketing agency BOHAN to lead its branding efforts.
Genesco executives are closing to launching a marketing campaign to raise the awareness among women of its upscale Johnston & Murphy brand, which has been putting up good numbers in recent years. Footwear News has more details about the push, which includes guidance from a New York branding firm.
While the brand has worldwide recognition, Dasal said it has not relied on its history in men's to sell it women's line. In fact, he noted, "It's been easier in [retailers] where we haven't had men's," said Dasal. "There's not as much baggage where [consumers think] we're a men's-only brand." Women, he said, are typically open to purchasing new brands.
California-based direct marketers Creative Direct Marketing Group have opened a Nashville office that will place a particular emphasis on helping smaller companies raise money via the JOBS Act. Caleb Huey, son of firm founder Craig Huey and pictured here, is leading the push.
Local marketing pro Audra Wait has launched her own firm, Wait & Co., which is based in Marathon Village. Wait had been with Noble Sidekick Marketing since 2012. Before that, she worked at GS&F, Cogent Healthcare and the firm now known as Deane / Smith. With Wait & Co., she plans to focus on communications strategy and creative design in the health care, technology, retail, nonprofit and start-up arenas.
"Our philosophy is to work hard to truly understand a client's business and listen more than talk," Wait said. "It's not about pushing agendas or budget or forced ideas. Instead, it's mutual respect and transparency that will inspire creative business-building solutions that are flexible, lasting and successful for clients. That's what we're all about."
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