The leaders of Nissan's Infiniti luxury division have chosen a new advertising agency of record for the first time since the late 1990s. The automaker now will work with Crispin Porter + Bogusky, dropping TBWA. The company, which spends about $450 million globally each year, had this summer narrowed its list of agencies down to four.
Three-year-old web marketing venture Populr.me is attracting some interest from potential buyers even though it has a long way to go to fulfill its promise, says founder Nick Holland, who also runs development agency Centresource. Holland tells Milt Capps he'll have to consider a good offer for Populr, but it would take a silly amount of money to get him to uproot his family and relocate with the company should its next owners want to do that.
"I want to win with Populr," whether that's by having a Nashville Tech company realize an "awesome" exit, or by grinding-out a national footprint from Music City, he summarized.
Either way, "plenty of work still needs to be done," he continued, adding that when unsolicited outside interest appears, its inevitably the occasion for reflecting on what is the best path toward success. "The proof is in the pudding," he said.
The email marketing stalwarts at Emma have added Michael Downs to their roster as director of sales. Downs, who comes to Emma from IBM subsidiary Silverpop, will handle a range of in-market and greenfield sales initiatives.
“Larger companies are realizing that Emma can help their marketing teams do more with a streamlined set of creative and contact management tools, plus insights that make it easy to know what’s working with their audience, and what to do next,” said Clint Smith, Emma’s CEO and co-founder. “Michael has seen both sides of that story, and we're excited to have him share that expertise with our in-house team as well as our future customers."
The Nashville Sounds rolled out a new logo this morning ahead of the unveiling of their offseason rebranding campaign.
The mark is a guitar pick with a stylized "N" on top of an orange and beige color scheme.
"Broadway Burnt Orange, Sunburst Tan, Neon Orange, and Cash Black make up the club's new official colors," reads a release from the club. "The Sounds are the first professional sports team to use Neon Orange in its color scheme."
"With this new logo scheme, we wanted to capture the vibrant nature of the city, of downtown Nashville. There is nothing more striking than burnt orange - you see it everywhere in this town," said Sounds assistant general manager Brandon Yerger, who headed the Sounds' rebranding process.
"The Nashville Sounds name has always reflected what this city is all about — musical sounds. With our new look, we want to really celebrate 'this is Music City.' We have incorporated a number of fun new elements, which you'll see as we unveil more in the future."
The rest of the rebranding effort — including new uniforms and alternates — will be made public at a season ticket holder event next month. As for a change in mascot, supposedly from Ozzie the cougar to a hot chicken, the club was mum.
And now, some news you won't clucking believe.
The Nashville Sounds are in the process of rebranding the entire club ahead of their move to First Tennessee Park next spring — and sources tell the Post that team officials are considering dumping their mascot, a cougar named Ozzie, for … a hot chicken.
Ozzie has been the Sounds mascot since 1997, a cat with bulging biceps who tromped the stands and the top of the dugouts wearing a Sounds jersey. In his place would be a symbol of Nashville's only real culinary specialty.
For their part, the Sounds neither confirmed nor denied the change.
"There's a lot of things in play with that and we haven't made any firm decisions," said Doug Scopel, the Sounds' vice president for baseball operations. "We're evaluating all aspects including the mascot, but we don't have anything to make public at this time."
He said that the club doesn't have a timetable for rolling out changes as they move into their new stadium north of downtown.
"It could potentially extend to other elements, but we've got to figure out what will be included," he said. "But absolutely — logos, colors, uniforms and things of that nature will be part of the rebranding, which we will obviously make public before the beginning of next baseball season."
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