Promotions at Seigenthaler PR

Seigenthaler Public Relations has promoted five of its people and hired an account coordinator who has moved here from Florida. Ryan Witherell has been named vice president of client services and new media, adding the second half of that title to his work. Similarly, Nicole Cottrill will focus more on sales as the firm's new vice president of client services and business development. In addition, Philip McGowan has been promoted from account supervisor to director of client services. Lydia King and Nate West have been named account executives. Both were previously account coordinators. Filling in behind them is new Account Coordinator Michelle Weidner, who previously was with Visit Florida and Capital City Bank in Tallahassee.
Feb 11, 2010 10:54 AM

Local named partner at interactive marketing firm

Rosetta Marketing Group has promoted Nashville-based Steve Gustafson to partner. Gustafson has been with the interactive marketing agency — which counts Tractor Supply and LifeWay among its local clients — since the latter acquired Brulant in 2008.
Feb 8, 2010 9:53 AM

Nissan's marketing VP Brazil-bound

As part of a broader executive shuffle, Nissan has promoted its North American Vice President of Marketing Christian Meunier to run its Brazil unit. There's no replacement yet and North America sales chief Brian Carolin will fill the gap for now.
Feb 8, 2010 8:47 AM

PR firm grows client base

Nashville public-relations firm Lovell Communications checks in with an update of some recent client wins. Now on its roster are: • Diatherix Laboratories Inc., a Huntsville clinical laboratory specializing in the detection of infectious disease. • Regional insurance brokerage Hylant Group, which is headquartered in Toledo, Ohio, and has a Century City office. • The National CPA Health Care Advisors Association, which is based in Nashville. • Soles4Souls, the local nonprofit that has redistributed more than nine million pairs of shoes to the needy since 2005. • Southwest Memorial Hospital in Cortez, Colo., which has been active in Montezuma County for more than 90 years.
Feb 4, 2010 8:50 AM

Rockhouse Partners make it official

Echo alumni launch tech-based entertainment agency
Feb 2, 2010 9:43 AM

Because free pub is the best pub

MTSU professor Don Roy says gay dating site played it smart with CBS over its (perhaps) planned Super Bowl ad.
Feb 1, 2010 9:50 AM

Nashville marketing firm merges with Kentucky ad agency

Fresh Dirt, Earnhart form Werkshop Marketing
Jan 20, 2010 3:11 PM

New marketing VP for the Sounds

The Nashville Sounds have hired Brad Tammen to be vice president of sales and marketing, the job that handles the club's tickets, sponsorships, corporate events and broadcast operations. Previously, Tammen was assistant general manager of the Salt Lake Bees, like the Sounds a Pacific Coast League team. He spent nine years there, overseeing corporate sales and game-day operations.
“Brad brings a diverse background of experience, results, and leadership which further solidify our front office staff,” said Sounds owner Frank Ward. “There is a buzz around the office and you can feel the excitement for the upcoming season.”
Jan 11, 2010 10:57 AM

Florida firm acquires local coupon texters

TeCoup, a Nashville-based company that sends text-message coupon offers to subscribers, has been bought by a Florida marketing company that sees huge potential in reaching consumers on the go.
Direct-to-cell-phone text-message advertising is the first new advertising medium since the creation of website-based advertising nearly two decades ago. It provides advertisers an unprecedented ability to deliver an ad message in real time to millions of carefully-targeted and receptive double-opt-in cell phone owners.
Jan 5, 2010 9:27 AM

Where next year's ad dollars will flow

Don Roy says companies plan to ramp up their marketing spending on new products and services in 2010, suggesting a greater risk appetite and faith in an economic rebound.
Dec 15, 2009 12:12 PM