PureSafety adds to marketing team

Workforce safety and health software company PureSafety had added two to its marketing staff. Becky Sargent, formerly product marketing director at Passport Health Communications, is now PureSafety's senior marketing manager for the company's workforce safety and training management solutions unit. Andie Sanders, who previously served as a marketing and event planning specialist at Spheris, is now PureSafety's trade show and event manager. See more on PureSafety here.
Mar 11, 2010 9:28 AM

Bohan plants Knoxville stakes

Ad firm snatches four accounts
Mar 9, 2010 9:47 AM

A niche strategy, but an effective one

Jeff Cornwall passes on the basics of a new Harvard Business Review article detailing one retailer's positive results from a FaceBook marketing push.
Mar 2, 2010 9:32 AM

Infiniti steps up NCAA marketing

The Infiniti division of Nissan North America has signed on with the NCAA to be an official partner of the upcoming men's basketball tournament. Among its initiatives is the sponsorship of CBSSports.com's bracket contest, which had more than 1 million participants last year.
Mar 1, 2010 11:04 AM

Warner Nashville names promotion chief

Chris Stacey, a co-founder of Lost Highway Records back in the day, has been named senior vice president and head of radio promotion at Warner Music Nashville. He will lead a newly tweaked radio team at the label, which is home to Big & Rich, Faith Hill and Jeff Foxworthy, among others.
Feb 25, 2010 12:17 PM

Another Eddie George business item

The former Titan is going to help market a Massachusetts company's natural sweetener product.
"We hope Eddie can help us bring SUSTA and Healthy Dairy to the attention of those health activists, such as Dr. Oz and the NFL organization, that are already leading the country’s battle against diabetes and obesity," said McCarthy.
Feb 24, 2010 10:46 AM

How Bridgestone Arena will look

The Nashville Predators and Bridgestone Americas this morning made official their naming-rights deal for the downtown arena. For more info, check this story. Meanwhile, here are some images of how the signage on what is now the Sommet Center will change.
Feb 23, 2010 11:24 AM

Arena gets gravitas to go with new name

Five-year deal brings 'national exposure and credibility;' Sports Authority may waive approval meeting
Feb 23, 2010 11:18 AM

The Food Biz: City chefs may soon feast on stellar culinary award

Also: O'Charley's e-marketing push and fund-raiser features affordable tipple [From our print edition featured in Monday's City Paper]
Feb 21, 2010 11:01 AM

Auto consultants drive into downtown Franklin

Urban Science, a retail consulting firm based in the same Detroit office complex General Motors calls home, has set up a nine-person shop just off Franklin's Public Square. Plans call for the addition of a few more staffers this year as the 33-year-old firm begins to work its auto-related marketing magic.
Feb 17, 2010 3:25 PM