Digital Nashville founder joins Bohan

Mulron leading digital strategies in newly-created role
May 6, 2010 11:55 AM

Publisher shuffles staff here, in New York

The maketing staff at the 20-person Nashville office of Hachette Book Group is moving to New York as part of an organizational push to get in front of more agents and media. Hachette runs its FaithWords and Center Street labels from Maryland Farms.
Apr 27, 2010 1:20 PM

Global digital music venture opens Row office

The Orchard, a New York-based digital music marketing with more than dozen offices around the world, has set up shop on Music Row and recruited David Kastle from Buddy Killen Music Group to lead its local outpost. The company (Ticker: ORCD), which lost $18 million on sales of $62 million in 2009, also has signed some partnership deals with local firms.
Apr 15, 2010 12:12 PM

A new look for the Cool Springs Chamber

The Greater Cool Springs Chamber of Commerce has rolled out a new logo as part of a broader communication plan that will look to capitalize on how many of are interacting these days.
“It’s a new day at the Cool Springs Chamber because it’s a new day for businesses everywhere,” says Marti Veto, president of the Cool Springs Chamber of Commerce. “More and more of our daily commerce and communication is moving online. Our customers and potential customers are living, conversing and referring with social networks. Our Chamber has determined to be a force in those conversations on behalf of our members.”
Apr 14, 2010 11:23 AM

CMA brings marketer in-house

The Country Music Association has hired Sheri Warnke to handle its strategic partnerships. Warnke, who comes to the CMA from communications firm MS&L, had previously brought sponsors to several of the group's headline-grabbing events. She's been working from the CMA's offices since last fall.
Apr 9, 2010 9:47 AM

Another retail discount program comes to town

Savvy Avenue has joined the fast-growing throng of companies marketing half-off-this and a third-off-that programs in Nashville. The Chicago-based company's twist: Diverting some of its revenue to a different nonprofit each month.
Apr 5, 2010 1:20 PM

It's Bridgestone, for nothing?

That Building at the Corner of Fifth and Broadway has a new Web site: went live yesterday, according to David Kells, director of marketing for the arena. Back when the rumors were flying that the tire giant would buy the naming rights to what was then still Sommet Center, reported Hermitage's Jonathon Morrell, who runs a ticket-scalping site called, bought the rights to and on Dec. 16, just as Bridgestone started scooping up domain names itself. Even as the naming deal became official, Morrell still had the domain rights. From CoolSprings' reportage:
After the original story, we were contacted by Jon Morrell, who claimed he had bought the domain as a gift to give to Bridgestone. Mr. Morrell said he had purchased the domain name to “ensure it was available for Bridgestone and prevent domain name squatters from registering it”.
Kells said he did "not have any information on how we took control of the new domain name."
Mar 26, 2010 1:15 PM

Emma planning Rolling Mill Hill move

E-mail marketers to anchor trolley barns development
Mar 26, 2010 12:54 PM

Bohan wins Back Yard account

Agency planning 360-degree branding push for restaurant chain
Mar 24, 2010 1:38 PM

Advocat refurbishing Web digs

Nursing home operator Advocat is working on an update to its Web site, CEO Will Council said on the company's fourth-quarter earnings conference call Wednesday. He said it's been "correctly pointed out that our Web site is pretty ordinary and could stand some modernization and improvement." Council said he agrees with that assessment and has begun a Web site review and revision expected to be complete by the end of the second quarter.
Mar 11, 2010 9:51 AM