Bass Berry & Sims has hired a former HealthStream marketer to be its new director of marketing and communications. Tracy Roberts comes to downtown-based Bass after spending almost eight years at HealthStream. In her new role, she will be primarily responsible for reputation management, public relations and positioning strategies. Read more about Roberts here.
It is apparently the state's interest and state's task to make the rebranding permanent. Tennessee Watchdog first reported on the planned change before Channel 4 uncovered a $46,000 contract with GS&F to create a new logo for the state that doesn't really incorporate the flag or anything particularly Tennessee-ish besides the postal abbreviation.
During the Marketing United conference last week, the team at Emma took the chance to introduce some new partnerships and features. Most notable among them is a cooperative effort with Eventbrite that will better integrate event information into mailings and track ticket sales, among other things.
“Eventbrite’s new integration with Emma is an especially great benefit to venues or organizations with several upcoming events, providing a seamless and polished way to effectively market an event, or even multiple events, with one email,” said Dylan Serota, head of partnerships for Eventbrite. “This integration with Emma is a reflection of Eventbrite’s commitment to provide top-notch design coupled with actionable analytics for event organizers.”
Check out more details from the release here.
Tullahoma-based Ascend Federal Credit Union has won the race to place its name atop the West Riverfront Park amphitheater, which will be able to hold 6,800 people and open July 30 with a concert headlined by country star Eric Church.
The deal, financial terms for which were not disclosed during an announcement event today, is for 10 years.
Ascend has $1.7 billion in assets, $943 million in loans and about 150,000 members, according to data from the National Credit Union Administration. It posted net income of $19.1 million in 2014, up from $17.1 million the year before. Nine of the organization's 18 locations are in the Nashville MSA, with its main Nashville office having opened on Charlotte Avenue in Midtown last year.
“With this amphitheater, Ascend commits to being the credit union of choice for residents of Nashville and Middle Tennessee,” said Caren Gabriel, president and CEO of Ascend. “And, because our growth objectives are similar to those of this city, we believe the Ascend Amphitheater will be pivotal in securing Nashville’s claim as the entertainment capital of the South.”
Ascend Amphitheater will this summer also host Steely Dan, Phish and ZZ Top, among others. Patrick Rodgers and Adam Gold have a lot more info on the musical side of things here.
Lovell Communications has hired a senior account executive with a focus on health care technology companies. Carolyn Edwards joins Green Hills-based Lovell, which is home to a dozen people, with more than three years of public relations and marketing experience and was most recently an account manager at Dodge Communications in Atlanta. She manages media relations, marketing and lead generation efforts for some of the firm's health care IT accounts.
“Carolyn brings experience with a range of health care technology market segments, including revenue cycle, big data and mobile health,” said President Rosemary Plorin. “Her background in health care IT and her expertise in marketing health care services in general will be a great benefit for our clients.”
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