Vanderbilt University's Owen Graduate School of Management will next summer launch a master's degree in marketing. The 10-month program will feature classes on statistics and pricing strategies, among others, and will be directed by professor Stephen Posavac, who is pictured here.
Modern marketing skills, including digital marketing tools such as social media and web-based marketing, are in high demand in the workforce. Master of Marketing students will take courses in marketing analytics, statistics, digital marketing, communications, new product development, consumer insights, brand management and more. Two immersion-based independent studies enable students to customize the program to fit specific industries, desired roles or other career goals.
Nissan announced Friday a 100-school, 22-sport sponsorship plan for college sports:
Specifics of each sponsorship were negotiated throughout the summer with the media rights holder for each school involved, including IMG College, Learfield Sports, Outfront Media Sports, FOX Collegiate Sports Properties, JMI Sports and Sun Devil Athletics. The series of sponsorships will cover 22 sports (men's and women's), 100 schools, thousands of student-athletes, 22 million alumni and 188 million fans across the nation.
As an extension of Infiniti's status as an Official Corporate Partner of NCAA Men's Basketball, Nissan will receive rights to activate at select NCAA Championship events.
Student-athletes and fans alike at each university stand to benefit from this sponsorship, with support extending to scholarship funds, facilities upgrades (weight rooms, equipment, video boards, Wi-Fi) and tutoring programs among other things.
The partnership provides permanent Nissan signage in hundreds of stadiums and arenas for multiple sports, as well as countless media opportunities and tickets for consumer incentives.
Tennessee and Vanderbilt, along with the rest of the SEC, are included, as is TSU, among several HBCU's on the list, available here.
Former Warner Music Nashville Senior Vice President Jeremy Holley and Creative Artists Agency agent Laura Hutfless have teamed up to launch FlyteVu, a marketing agency that looks to combine strategy, creative services, partnerships, music licensing and event activation to link artists with big brands. Between the two of them, Holley and Hutfless have worked with blue-chip names such as Anheuser-Busch, AT&T, Kraft, Pepsi and Samsung, among others. MusicRow has more info here.