Diversified Trust hires principal, marketing exec

Former Courage director helped launch YouScience in 2012
Nov 30, 2015 12:45 PM
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Bohan promotes vice president

Move follows recent leadership changes at Gulch-based agency
Nov 18, 2015 7:00 AM

VU launching marketing master's

Vanderbilt University's Owen Graduate School of Management will next summer launch a master's degree in marketing. The 10-month program will feature classes on statistics and pricing strategies, among others, and will be directed by professor Stephen Posavac, who is pictured here.

Modern marketing skills, including digital marketing tools such as social media and web-based marketing, are in high demand in the workforce. Master of Marketing students will take courses in marketing analytics, statistics, digital marketing, communications, new product development, consumer insights, brand management and more. Two immersion-based independent studies enable students to customize the program to fit specific industries, desired roles or other career goals.

Nov 17, 2015 8:36 AM

Sounds hire sales VP

Exec had been in Bills organization for five years
Nov 13, 2015 6:55 AM

Bridgestone names brand marketing VP

Exec joined tire maker last year from General Mills
Nov 12, 2015 12:20 PM

Bohan taps Day to be CEO

Former COO joined firm in Knoxville in 2010
Nov 11, 2015 7:12 AM

Bohan CEO leaving, launching own firm

Vice chairman selling stake back to agency
Nov 10, 2015 7:45 AM

Nissan announces huge college-sports sponsorship deal

Nissan announced Friday a 100-school, 22-sport sponsorship plan for college sports:

Specifics of each sponsorship were negotiated throughout the summer with the media rights holder for each school involved, including IMG College, Learfield Sports, Outfront Media Sports, FOX Collegiate Sports Properties, JMI Sports and Sun Devil Athletics. The series of sponsorships will cover 22 sports (men's and women's), 100 schools, thousands of student-athletes, 22 million alumni and 188 million fans across the nation.

As an extension of Infiniti's status as an Official Corporate Partner of NCAA Men's Basketball, Nissan will receive rights to activate at select NCAA Championship events.

Student-athletes and fans alike at each university stand to benefit from this sponsorship, with support extending to scholarship funds, facilities upgrades (weight rooms, equipment, video boards, Wi-Fi) and tutoring programs among other things.

The partnership provides permanent Nissan signage in hundreds of stadiums and arenas for multiple sports, as well as countless media opportunities and tickets for consumer incentives.

Tennessee and Vanderbilt, along with the rest of the SEC, are included, as is TSU, among several HBCU's on the list, available here.

Nov 6, 2015 9:06 AM

Regional marketing firm buys local Sullivan office

Atlanta-based firm acquired MetroCenter web designers early this year
Oct 9, 2015 8:07 AM
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Warner, CAA veterans launch marketing agency

Former Warner Music Nashville Senior Vice President Jeremy Holley and Creative Artists Agency agent Laura Hutfless have teamed up to launch FlyteVu, a marketing agency that looks to combine strategy, creative services, partnerships, music licensing and event activation to link artists with big brands. Between the two of them, Holley and Hutfless have worked with blue-chip names such as Anheuser-Busch, AT&T, Kraft, Pepsi and Samsung, among others. MusicRow has more info here.

Oct 6, 2015 11:42 AM