Digital and mobile advertising venture edo Interactive has signed an agreement with Arizona-based Spindle to give the latter's clients access to edo's platform. Publicly traded Spindle (Ticker: SPDL) runs a network of mobile marketing and payments services but posted a nine-month loss more than double its revenues. Says Spindle EVP Michael Stevens of the edo deal: "This development dramatically increases the scope of MeNetwork as an acquisition tool, and enables multiple parties in the mobile commerce ecosystem, such as card providers, consumers and merchants, to benefit from the delivery of customized, location- and time-based offers. It's a formula in which everyone wins."
Digital agency Paramore has created a mobile smartphone app that allows the company to control and program its signage located on the St. Cloud Corner building at Fifth Avenue and Church Street downtown.
Paramore partnered with Nashville-based Joslin & Son Signs to create the multi-colored LED (light-emitting diode) sign, a price tag for which the company is not disclosing.
Development of the new sign kicked off at the same time Paramore began planning its move to St. Cloud Corner. The Paramore development team originally brought the idea to Joslin & Sons to put multi-colored LEDs in the logo and have it programmatically change colors by connecting it to a processing board. While Joslin & Sons was handling the manufacturing of the sign, Paramore built the hardware controller and wrote the software to bring it to life.
“To our knowledge, this is the first sign in any major city with these capabilities,” said Hannah Paramore, president of Paramore. “We’re thrilled to be part of some of the more innovative and clever signage being developed in Nashville, and hope the creation of our sign may spark even more groundbreaking developments in the downtown landscape.”
The colors in the sign reflect the Paramore brand, but will also be programmed to be seasonal, she said. The development team created the mobile smart phone app, which will be accessible to the public and can be used to change the color of the sign.
To control the LEDs in the sign, Paramore used an Arduino microcontroller, which makes controllers more accessible in electronic projects. The Paramore Color iPhone app communicates to an in-house server, which transmits the color value to the Arduino via a WiFi network. Paramore Color soon will be available for download from the iTunes App Store.
Nissan has formed a three-person Marketing Innovation Lab that will seek to bring some of the car maker's money and muscle to start-up companies. For starters, Nissan is investing $50,000 in advertising on Stadium Stock Exchange's website and providing some marketing advice to help the fantasy football play out of the Entrepreneur Center gain traction.
HarperCollins Christian Publishing has hired Dylan Hillhouse to be the vice president of marketing for its Bible group. In that role, he will oversee Bibles published under both the Thomas Nelson and Zondervan brands as well as various study resources. Previously, Hillhouse ran the merchandising program for Mardel Christian Stores, which has locations in seven states from Louisiana to Colorado.
Local auto insurer Direct is preparing to take a kiosk it's been testing in a handful of its local stores to the broader market. Direct executives are promising that consumers can get policy quotes in a minute and be insured in five. They plan to install the kiosks at area retailers such as supermarkets, gas stations and car dealers, among others.
“Our DOTS kiosks represent a monumental leap forward for Direct and the insurance industry, streamlining the path to insurance like no system before,” said Josh Jarrett, Vice President of Product Management at Direct. “We want to change the way our customers think of their insurance company, and by deploying our kiosks on a large-scale, delivering quality auto insurance in seconds, we aim to meet and exceed their expectations for a fast, simple, and, above all, convenient way to find and pay for insurance.”
Regions Bank has expanded its affiliation with a number of the region's historically black colleges and universities to include branded check cards. Among the schools whose graduates and fans can now personalize their plastic is Tennessee State University.
Lumination, Lipscomb University's news service, has an interesting piece about the school's abbreviation, LU.
It seems they're not allowed to use it anymore thanks to Liberty University.
“Several months ago, the university was contacted by legal counsel for Liberty University who informed us that they had copyrighted the use of the letters “LU” some time ago, and we did not have the right to use it as a logo or in any other description of Lipscomb University,” Vice President of Communications and Marketing Deby K. Samuels wrote in the email.
“In subsequent weeks, outside legal counsel was retained, and several attempts were made at reasonable negotiation. In the end, there were two options: one, initiate federal court litigation to adjudicate the rights to “LU” or, two, discontinue its use. The cost and distraction to take the issue to court would be substantial and the outcome could still be negative. Therefore, the decision was made to immediately transition away from the use of “LU” campus wide.”
Can somebody get UT on the horn?