The Nashville Predators desire to drive more people into hockey got a boost Tuesday from Mid-South Ford Dealers when the sides announced a naming rights agreement for the ice rinks currently under development at Global Mall at the Crossings.
An official name for the project being developed and will be released at a later date. The facility at the former Hickory Hollow Mall is scheduled to open in August.
From the naming rights agreement release:
The rinks will be a springboard for creating new fans, ensuring more and more kids have the opportunity to get a hockey stick in their hands at an early age, as well as contribute to economic development in Southeastern Davidson County.
“Like the Nashville Predators, the Mid-South Ford Dealers are known for their commitment to community development in Middle Tennessee, and that is what makes this the perfect partnership," Nashville Predators Executive Vice President Chris Parker said. “Partnering with a world-renowned corporation like Ford will only strengthen our efforts to grow hockey and the economy in the Nashville area, and it demonstrates their continued belief in our product and organization."
CSPnet.com's Steve Holtz has touched base with the team at Mapco Express, which was fortified before the end of 2013 through the addition of Rick Altizer as chief brand officer. Altizer joined Brentwood-based Mapco, a unit of Delek US Holdings, from Shell, where he had been GM of its North American retail marketing arm. He has been president of Jiffy Lube International and more than a decade ago was the Nashville regional manager for McDonald's.
“The new-store portfolio and the food offer are my two main strategic priorities,” Altizer, who also has 14 years of experience with McDonald’s Corp., told CSP Daily News. “We’ve been really successful with our private-label products and our rewards program, so the area where we need some strategic focus is on structurally improving the quality and consistency of the customer experience at retail on the prepared-food side.”
Well, that officially makes it a family business.
Brannan Atkinson has joined Amy Atkinson Communications, the year-old firm founded by his wife, as a partner and will concentrate on online marketing, content marketing, analytics and copywriting. From 1999 to 2011, Brannan Atkinson was at Atkinson Public Relations, which had been founded by his mother. He ran that firm from 2009 until it dissolved in 2011 and has since been chief marketing officer at Raven Internet Marketing Tools and consulted with LogoGarden.
“Separately, we’ve had many unique work experiences but we’ve both spent significant time with traditional media relations as well as digital marketing,” said Amy Atkinson, who struck out on her own after leaving Gaylord Entertainment following that company’s asset sale to Marriott International. “Together, our combined experiences and talents will help us offer clients the best integrated marketing to meet their business goals. Plus, it’s just nice to work with someone you respect and trust more than anyone else you know.”
Health care public affairs firm Jarrard Phillips Cate & Hancock has added Alex Harkness Normington to its office in Chicago. Normington comes to the firm after working as public relations manager for the Metropolitan Chicago Healthcare Council, which represents more than 170 hospitals and health care organizations. Normington will serve as a senior advisor to Jarrard clients, blending health policy and public affairs with media relations and communications.