Nine-year-old Nashville Bank & Trust will this week rebrand itself to Truxton Trust as it looks to build out a client base that already reaches 14 states. The push is slated to include hiring financial advisors in other cities. Nashville Bank & Trust posted a first-quarter profit of $716,000 as its assets grew slightly to $302 million.

Health care software developer digiChart has rebranded itself as Artemis, a move unveiled at a New Orleans industry gathering over the weekend. The 17-year-old company's move is meant to better showcase a range of products for the ob-gyn market. Brentwood-based Artemis works with 1,400 doctors and practices in 45 states.

Updated May 8 with the event's correct date

 
Weather permitting, a team of workers and a helicopter will next Sunday install two Regions Bank signs atop One Nashville Place, the bank's new regional headquarters. The first of the 47-foot wide signs is scheduled to be placed atop the 360-foot tower beginning around 6:30 a.m.

Moontoast has been named one of seven winners of a Facebook-sponsored competition among developers of marketing tools. The fast-growing startup won for a Lexus ad that runs as a 10-minute live stream on the Facebook news feed.

The Innovation Competition invited all Facebook's so-called preferred marketing developers to build and present an innovative product. After a three-month building period, the applicants demonstrated their products in front of a jury. There were 260 applicants.

Facebook PMDs are certified by the social media giant for high-quality development of apps, page management, ads and other Facebook features. Daniel Hightower, director of business development at Moontoast, called the award “a great testament to our team and the capabilities of our Social Rich Media Ad Platform.” See a screencast of the campaign here.

Several other companies have used the technology platform Moontoast relied on for the Lexus campaign, including Intel, Nike, Blackberry, IBM, Fandango and Bing, among others. Based in Nashville and Boston, Moontoast announced the completion of $5 million in Series B financing earlier this year.

Jamplify, the music social marketing venture launched last summer out of JumpStart Foundry, recently raised $600,000 in equity — and plans to keep going to $1 million. Among the investors are notable local names Joe Maxwell and Dave Kloeppel. Maxwell ran and sold Investment Scorecard and now is CEO of Shareholder InSite, and Kloeppel was president of Gaylord Entertainment until last fall. Jamplify made a good impression at JumpStart's investor day last August but is now officially headquartered in New York.

There are a lot of startups trying to reward fans for their word of mouth (and typing) efforts, such as CrowdTwist and Plyfe. Pickens says Jamplify is different because it isn't costly for a brand to run a campaign; they are a Saas solution. And a Jampaign can be turned around quickly. If a label only has two days to promote a new music video, for example, Jamplify can work in that time frame.

HT: Southern Alpha