Former Warner Music Nashville Senior Vice President Jeremy Holley and Creative Artists Agency agent Laura Hutfless have teamed up to launch FlyteVu, a marketing agency that looks to combine strategy, creative services, partnerships, music licensing and event activation to link artists with big brands. Between the two of them, Holley and Hutfless have worked with blue-chip names such as Anheuser-Busch, AT&T, Kraft, Pepsi and Samsung, among others. MusicRow has more info here.
Milt Capps at Venture Nashville Connections reports that local marketing strategist Kate O'Neill is preparing to move to New York City after a dozen years in Music City. Her fiancé, Robbie Quinn, hails from the Big Apple, where O'Neill plans to continue her KO Insights venture.
Tractor Supply executives have signed a five-year agreement to put the retailer's name on the new equestrian arena being built at Franklin's Harlinsdale Farm. The venue will open its doors in September and plans to host competitions and arena polo matches as well as various forms of riding lessons.
Working with the City's Parks department, Friends of Franklin Parks broke ground in February on the arena project, and has raised nearly all of the funds necessary to cover the cost of the five-acre facility that includes the arena, a concession stand, public restrooms and the restoration of a 24-stall barn adjacent to the arena site.
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