We get our fair share of news releases that aren't exactly riveting, but this one from Captain D's ranks right up there in terms of saying a whole lot without saying much of anything at all. Oh wait — they're going to put some new items on the menu soon.
“In the new year, we will add more healthful, fresh products to our menu to meet the demands of our customer base,” Greifeld said. “We are the trendsetters in seafood QSR brands and will continue to be the leaders in product development, food safety and preparation. Those qualities will help us continue our growth.”
Nov 18, 2010 9:00 AM
Despite having generated some serious buzz earlier this year with an ad campaign sticking it to Red Lobster, Captain D's is close to picking a new advertising agency. No locally based creative types are in the running for the account, which is estimated to be worth $15 million per year. SEE ALSO: irefusetoceaseanddesist.com
Nov 19, 2009 1:21 PM
Chain Leader examines the challenges of expanding wellness and health management programs to the far-flung front-line workers of the restaurant industry, where turnover is high and vices pervasive. The piece, which mentions that Captain D's plans to roll out a broad wellness plan, talks about the need for incentives, but also about pitching the plan more broadly to employees.
Anderson introduced the program cautiously, toning down the pervasiveness of smoking, obesity and substance abuse among industry workers. “The first thing you'd probably hear from our managers is, 'Whew, I'm not sure I'm on the right side of that one,'” she says. Instead, her initial presentation included data about the burden of such behaviors on the country's health-care system. Anderson described how chronic diseases like hypertension and early-onset diabetes can be avoided by taking care of yourself. “I also talked about the costs associated with an employee population that is not well,” she recalls.
Sep 24, 2009 9:52 AM