“In the new year, we will add more healthful, fresh products to our menu to meet the demands of our customer base,” Greifeld said. “We are the trendsetters in seafood QSR brands and will continue to be the leaders in product development, food safety and preparation. Those qualities will help us continue our growth.”

Anderson introduced the program cautiously, toning down the pervasiveness of smoking, obesity and substance abuse among industry workers. “The first thing you'd probably hear from our managers is, 'Whew, I'm not sure I'm on the right side of that one,'” she says. Instead, her initial presentation included data about the burden of such behaviors on the country's health-care system. Anderson described how chronic diseases like hypertension and early-onset diabetes can be avoided by taking care of yourself. “I also talked about the costs associated with an employee population that is not well,” she recalls.