The email marketing stalwarts at Emma have added Michael Downs to their roster as director of sales. Downs, who comes to Emma from IBM subsidiary Silverpop, will handle a range of in-market and greenfield sales initiatives.
“Larger companies are realizing that Emma can help their marketing teams do more with a streamlined set of creative and contact management tools, plus insights that make it easy to know what’s working with their audience, and what to do next,” said Clint Smith, Emma’s CEO and co-founder. “Michael has seen both sides of that story, and we're excited to have him share that expertise with our in-house team as well as our future customers."
Franklin-based Digital Reasoning Systems was founded 14 years ago and has steadily grown since into a global player in the artificial intelligence software arena, mostly by focusing on the war on terrorism. But founder Tim Estes has since 2011 been moving the company into the finance sector, focusing on compliance matters. Clay Dillow at Fortune sat down with Estes and his team to sketch the company's evolution and successes in building beyond military intelligence.
Estes calls the practice “proactive compliance.” With smart software to maintain constant vigilance over every email, instant message, media report, and memo sent within a company, financial firms can pinpoint a person’s intentions to engage in prohibited or illegal activity before they develop into infractions and the subpoenas start flying. In military intelligence work, “You’re basically trying to figure out who talked to who, who else knew about it, and did they act upon it,” Estes says. “That kind of forensic stuff is very similar to the investigations you might have at a bank.”