During the Marketing United conference last week, the team at Emma took the chance to introduce some new partnerships and features. Most notable among them is a cooperative effort with Eventbrite that will better integrate event information into mailings and track ticket sales, among other things.
“Eventbrite’s new integration with Emma is an especially great benefit to venues or organizations with several upcoming events, providing a seamless and polished way to effectively market an event, or even multiple events, with one email,” said Dylan Serota, head of partnerships for Eventbrite. “This integration with Emma is a reflection of Eventbrite’s commitment to provide top-notch design coupled with actionable analytics for event organizers.”
Check out more details from the release here.
Vanderbilt University Medical Center is reviewing its clinical IT systems in an effort to replace key elements, including tools for clinical decision support, nursing documentation and medication management.
McKesson Corp., the vendor for the various applications, has announced it will no longer support those clinical products as of March 2018. Due to the technology's scope, only two contenders are available to replace McKesson's products: Cerner Corp. and Epic Systems Corp. VUMC has tapped Deloitte Consulting to assist with vendor selection.
One of the applications, Horizon Expert Orders, was developed based on technology developed at VUMC and called WizOrder, which was licensed to McKesson in 2001. The application was later back-installed at VUMC.
"We want to understand where we are today with our functionality, and also what our clinicians say we don't have and what we could really use," Mark Ciampa, director of VUMC's HealthIT program management office, said in a statement. "We'll be interviewing physicians, nurses and other staff in the hospital and clinics to help us evaluate current functionality and things that we have today that we really need."
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Publicly traded human capital software company Paycom has set up a Nashville sales office — along with new outposts in Pittsburgh, Cincinnati, Kansas City and Brooklyn — to start the new year. Oklahoma City-based Paycom now has almost three dozen offices around the country. The company, which went public last spring (Ticker: PAYC) and now sports a market cap of $1.6 billion, on Tuesday reported 2014 profits of $5.7 million on revenues of $151 million.
UL Workplace Health & Safety, the former PureSafety that is based in Cool Springs, has been chosen by one of the country's largest nonprofit health systems to provide its occupational health management software. Providence Health & Services, which is based in the Seattle area, runs 34 hospitals, almost 500 clinics and many other facilities in five states.
Three-year-old web marketing venture Populr.me is attracting some interest from potential buyers even though it has a long way to go to fulfill its promise, says founder Nick Holland, who also runs development agency Centresource. Holland tells Milt Capps he'll have to consider a good offer for Populr, but it would take a silly amount of money to get him to uproot his family and relocate with the company should its next owners want to do that.
"I want to win with Populr," whether that's by having a Nashville Tech company realize an "awesome" exit, or by grinding-out a national footprint from Music City, he summarized.
Either way, "plenty of work still needs to be done," he continued, adding that when unsolicited outside interest appears, its inevitably the occasion for reflecting on what is the best path toward success. "The proof is in the pudding," he said.