Independent radio station Lightning 100 has teamed up with Regional Reps in an effort to attract more national advertisers.
WRLT GM Fred Buc said, “We had been searching for a firm with stability and a successful track record. Regional Reps provides the deep sales force we need to accurately represent our unique station to a multitude of national clients. Their staff is pleasant, yet aggressive in their efforts to provide us the additional revenue we require. I am confident this will be a great long term partnership!"
Dec 21, 2010 8:09 AM