Lightning 100 gets national sales help

Independent radio station Lightning 100 has teamed up with Regional Reps in an effort to attract more national advertisers.
WRLT GM Fred Buc said, “We had been searching for a firm with stability and a successful track record. Regional Reps provides the deep sales force we need to accurately represent our unique station to a multitude of national clients. Their staff is pleasant, yet aggressive in their efforts to provide us the additional revenue we require. I am confident this will be a great long term partnership!"
Dec 21, 2010 8:09 AM