Social media marketing mavens Moontoast are on the hunt for a New York-based sales team to complement its operations in Boston and Nashville. The move comes three months after Moontoast said it had opened its San Francisco office and less than a month after co-founder Marcus Whitney moderated a panel at an advertising industry conference in the Big Apple.
Social commerce venture Moontoast has landed another customer. The Nashville-born and now Boston-based company said yesterday that it struck a deal with Nashville publisher Athlon Sports to launch a group buying campaign for Athlon's college sports magazine.
The campaign uses the school pride of fans, alumni, students, and faculty to boost sales of Athlon Sports' publications covering college sports. The campaign targets schools that do not typically appear on Athlon magazine covers. Schools that want to see their own team on the cover, can do a group buy for a special, "custom covers" print run. Fans make individual purchases right from Facebook, and the Moontoast Distributed Store aggregates those orders into a single buy for the supplemental print run.
To-date, close to fifty colleges across nine conferences have signed up to participate in the program. Schools like Duke, Army, Mississippi, Michigan State, Purdue, Stanford and Texas A&M have stores ready to launch on their Facebook fan pages.
Marcus Whitney, CTO and co-founder for Moontoast, said, "We're working hard to give artists the products that give them control over their creative and commercial interests. The Moontoast Impulse product is on a fast-track development cycle so that we can keep responding to feedback from our customers."For more background on Moontoast, click here and here.
"Consumers are now spending much of their time on social networks such as Facebook, and we help business connect with them right there," says Blair Heavey, CEO. "Moontoast delivers special offers to fans and followers within social networks. They can buy without leaving the site, and can also share the offers with their friends." When the North American Membership Group, an affinity-based retailer, began expanding sales to the social web, their research led them to Moontoast. Moontoast's social commerce platform provides the ease of use and functionality that NAMG requires to power sales through Facebook and Twitter. "We wanted to ramp up our social web presence and boost our sales, but it was important to us to find something that was easy to use – both for us and our members. When we discovered Moontoast, it all fell into place. We couldn't find another product on the market with Moontoast's functionality," says Chad Cox, Internet Media Group, NAMG.
There are so many great artists out there (you know who you are), some with over 1 million fans on their fan page, that have no compelling content on their Facebook fan pages. There are many more who do their best to engage with and sell to their fans, but the tools they’re using don’t present their brand or their music in a professional way. These tools also lack the ability to let artists sell directly to their fans from within Facebook. All that is about to change.Moontoast, founded in Nashville in 2008, recently moved its headquarters to Boston. The company maintains an office in Music City, and CTO and founder Marcus Whitney splits his time between the two cities. SEE ALSO: Our post on Nashville's Bandbox, which recently received angel funding to pursue the same market opportunity.
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