Booming dessert purveyor Sweet CeCe's has brought on Green Hills-based marketers Gish Sherwood & Friends to provide "branding and communications strategies, project management, public and media relations, creative design, web design, and social media strategies, covered with crushed walnuts and a cherry on top." The goal is to build Sweet CeCe's — which has grown to about 40 stores in 11 states — into a national brand.

“GS&F is the furthest thing in the world from a one-size-fits-all solution, and so are we,” said Mike Hissong, CEO of Sweet CeCe’s. “With GS&F, we have a marketing partner that’s a perfect fit for our corporate culture and philosophy, and one that’s proven its ability to deliver highly targeted and effective strategies in the retail and foodservice sector.”

Sweet CeCe's CEO Mike Hissong, left, with GS&F President Jeff Lipscomb and Executive Vice President Bryan Russiano

Frozen yogurt chain Sweet CeCe's will next week open the doors to a Jacksonville store that will be its first in Florida. Moving into the Sunshine State gives CeCe Moore's concept a presence in nine states. Also coming soon is an expansion into San Antonio. Check out the chain's growing footprint here.

Memphians are about to get another chance to spoil their taste buds with Sweet CeCe's, which now has outposts in 10 states. The chain's franchisee in West Tennessee will next week swing open the doors to a store in a retail strip anchored by Petco and Party City.

SEE ALSO: Sweet spots, our recent piece on the rise and prospects of this region's many dessert concepts