Saint Thomas Health Services will launch a new marketing campaign for its cardiac program this weekend. Instead of taking the usual approach — touting the heart program for being "the No. 1 program" based on some ratings scale or another — the new ads focuses on the importance of patient survival. From STHS:
When Baptist Hospital, Saint Thomas Hospital, and Middle Tennessee Medical Center came together to create Saint Thomas Heart, the result was Tennessee’s most experienced heart program. Saint Thomas Heart provides complete cardiac services, from the treatment of chest pain, to minimally invasive heart surgery for faster recovery and better results. With over 45 regional locations, Saint Thomas Heart offers greater access and the experience that comes with seeing more heart patients than anyone in the state. And that means more survivors.The campaign will launch June 6 using broadcast, radio and print advertising, as well as a microsite available at this link.
Jun 4, 2010 11:07 AM
Saint Thomas Health Services’ Hickman Community Hospital has been given a $373,000 grant from the U.S. Department of Health and Human Services. The Health Resources and Services Administration (HRSA) grant is part of efforts to fund a Rural Heart Failure Outreach Consortium project.
“Saint Thomas Heart will be serving as one of four consortium members, all of which are hospital facilities providing care to multi-county, rural service areas in Tennessee. Due to its extensive experience with assisting rural facilities to expand capabilities with regard to cardiac care, Saint Thomas Heart will play a critical role in guiding the development and implementation of this project’s clinical activities. The Saint Thomas Chest Pain Network, which has helped 10 rural facilities in Tennessee and Southern Kentucky become accredited Chest Pain Centers, will also provide expertise in building the capacity of the rural service areas to deliver heart failure treatment.”The grant will be spread over three years
Hickman will receive $147,594 for the first year, $125,000 the second year and $100,000 the third year. Thirty-six percent of the total project cost will be financed by federal funding.Full details.
Jun 4, 2009 3:07 PM
Hospitals that have been vying for prominence in the cardiovascular field both make the grade, according to Thomson Reuters list
Nov 17, 2008 10:44 AM