The United States Congress passed a bill last week that repealed the sustainable growth rate for physician reimbursement, putting an end to yearly funding fixes that kept doctors from seeing dramatically reduced payments for care.
In its place, Congress overhauled how Medicare physicians are paid, creating two value-based payment systems for reimbursing care.
The move is a "clear signal" that value-based payments are here to stay, said Magi Curtis, vice president of health care communications company Jarrard, Phillips, Cate & Hancock, in a blog post for the firm.
"The repeal of the SGR is monumental — both because it's been hard fought for more than 15 years and because it takes the entire health care industry one step closer to a value-based system," Curtis said.
In the new era, health systems will have to clearly deliver their visions, Curtis said, to physicians, employees, patients, government officials and the community.
"Leaders must develop and share a compelling vision for the change your organization is undertaking and the role each audience plays in its success," she said.
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Health care communications firm Jarrard Phillips Cate & Hancock has named Stephanie Tortorici as managing director for the agency's Chicago office.
Most recently, Tortorici was director of health for Edelman's Zeno Group and previously served as executive vice president at Edelman PR. She was also a system vice president of communications at Wheaton Franciscan Healthcare.
"Tortorici's depth of strategic health care experience makes her an exceptional leader for our Chicago office," David Jarrard, president and CEO of Jarrard Inc., said in a release. "Having worked within health systems, as well as in a consulting capacity, she brings our clients a valuable blend of skills and expertise. I'm excited to welcome her to the team and to grow our Chicago office under her leadership."
Health care public affairs firm Jarrard Phillips Cate & Hancock has added Alex Harkness Normington to its office in Chicago. Normington comes to the firm after working as public relations manager for the Metropolitan Chicago Healthcare Council, which represents more than 170 hospitals and health care organizations. Normington will serve as a senior advisor to Jarrard clients, blending health policy and public affairs with media relations and communications.
The health care public affairs pros at Jarrard Phillips Cate & Hancock in Brentwood had themselves a fine 2012, growing revenues by 27 percent to $4.9 million. That lifted the seven-year-old firm to 11th on trade pub O'Dwyer's list of health care PR firms, ahead of other locals ReviveHealth, Dye Van Mol & Lawrence, McNeely Pigott & Fox and Katcher Vaughn & Bailey. Jarrard and other health care specialists are in a sweet spot given the upheaval in the industry, evidenced by the firm working on $15 billion worth of M&A deals last year.
“What’s happening in the industry is by definition well outside the experience of most hospital and physician leaders,” President David Jarrard told O'Dwyer's. “Our experience helps them during this period of disruption.”
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