During the Marketing United conference last week, the team at Emma took the chance to introduce some new partnerships and features. Most notable among them is a cooperative effort with Eventbrite that will better integrate event information into mailings and track ticket sales, among other things.
“Eventbrite’s new integration with Emma is an especially great benefit to venues or organizations with several upcoming events, providing a seamless and polished way to effectively market an event, or even multiple events, with one email,” said Dylan Serota, head of partnerships for Eventbrite. “This integration with Emma is a reflection of Eventbrite’s commitment to provide top-notch design coupled with actionable analytics for event organizers.”
Check out more details from the release here.
The email marketing stalwarts at Emma have added Michael Downs to their roster as director of sales. Downs, who comes to Emma from IBM subsidiary Silverpop, will handle a range of in-market and greenfield sales initiatives.
“Larger companies are realizing that Emma can help their marketing teams do more with a streamlined set of creative and contact management tools, plus insights that make it easy to know what’s working with their audience, and what to do next,” said Clint Smith, Emma’s CEO and co-founder. “Michael has seen both sides of that story, and we're excited to have him share that expertise with our in-house team as well as our future customers."
The organizers of the Bonnaroo festival also are again organizing Hackeroo, a local hackathon where participants will build apps, services and technology that serve live events, in conjunction with sponsor Emma. The hackathon will take place at Emma's Bistro on Rolling Mill Hill on May 10 and 11. The winner will receive VIP access to Bonnaroo, where the winning product will be marketed to the festival's audience of 80,000 and to the Southland technology and entrepreneurship conference being held in Nashville just prior.
Travis Laurendine, who started Hackeroo last year, will once again host and mentor developers throughout Hackeroo. Also participating in Hackeroo will be Sarah Lacy, founder and CEO of PandoDaily, which is co-producing Southland with Launch Tennessee.
"Last year, we were empowered by Bonnaroo to test the concept of a hackathon that takes the technology developed and integrates it into the festival," Laurendine said. "Now, with the backing of Southland in addition to Bonnaroo producers Superfly and AC Entertainment, we are going to scale this event into the premier yearly music hackathon in Music City USA."
Check out more info here.
Local tech star Emma is taking on a publicly traded company based in Virginia over the latter's alleged infringement on its trademarked brand. In their suit, detailed here by James Nix, Emma execs say they have over the years approached MicroStrategy (Ticker: MSTR) several times about buying or leasing the emma.com Web address MicroStrategy registered in the 1990s. Earlier this month, MicroStrategy — which has a market cap of about $1 billion — launched its own Emma, a marketplace application for the Facebook community that is presented in a remarkably similar way to the Nashville-based Emma.
Emma’s suit claims the Virginia-based company uses the emma name in much the same way Emma’s own trademark is presented — lowercase letters, similar font and with a tagline directly under it and also in lowercase letters.
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