Marketing Daily has checked in with Nissan, where Erich Marx has recently been named director of social media and interactive marketing. The move, Marx says, acknowledges the reality that Facebook, Twitter and their peers are critical tools for engaging customers and prospects. But Marx also is leading a rebuild of Nissan's website and has some wise words for marketers of all stripes.
"A lot of people say 'why worry about a Web site if you have Facebook?' But we control our Web site -- it's us. Facebook, quite frankly, is not in our control. It's really for conversation, and our own site is where we want to provide certain content and a really deep look into the brand in a way that just isn't appropriate in social spaces."
“Now anywhere our members are, so is their health plan. Whether they’re standing in line at the pharmacy, watching their kids’ soccer game, or traveling, information is literally in the palm of their hands,” said Janet McConnell, director of brand strategy and new media for BlueCross. “This is the next evolution in providing the best value and convenience to our members. BlueCross mobile Web provides them with the data they need to make informed decisions about their insurance while on the go.”The site will let users view their benefit plan details, create alerts to show their remaining coverage for their plan year, and more.
So, why this new company? There are many law firm SEO companies in the marketplace but only a few that offer market exclusivity to their clients. At Virtuoso Legal Marketing, clients have the option to own their geographical market with no competition from other Virtuoso clients. The standard in the industry is for the same company to promote multiple clients in the same markets and for the same practice areas.
“For the second consecutive year the Tennessee General Assembly website has received an award for being the best legislative website in the nation,” said Speaker Kent Williams. “These awards demonstrate the hard work which went into our redesign has paid off, and also exhibit the transparency our website provides to the citizens of our state.”The website was honored for "its ease of navigation, depth of content and openness, and availability of information to the public," according to a news release.