Power Force, a young Birmingham-based maker of athletic shoes and clothing, plans to open its second store next month at Opry Mills. The company was launched in 2010 and plans to this year build a network of retail locations that will include New York and Chicago.
Savage eschews the notion of celebrity endorsements that are common among the much bigger players he considers his competitors, such as Nike and Adidas. Instead, he says he wants his brand to appeal to people he considers heroes, like soldiers, police officers, firefighters and moms and dads.
"I developed this line and brand so people would start believing in themselves rather than sports heroes," he said in an interview.
SEE ALSO: Other recent Opry Mills wins
Outlet and value retail mall Opry Mills says Toys “R” Us Express, Brookstone and Dell have set up temporary locations there. The “pop-up” location from Toys “R” Us Express is located across from the Food Court, while Brookstone — which sells electronics, kitchen and car gadgets and the like — is now open near the Levi’s Outlet Store. Dell officials, meanwhile, have set up a kiosk in the mall’s fashion wing adjacent to Brooks Brothers Factory Store.