A month from now, Nashville-based Athlon Media Group will be the only major player in the Sunday newspaper supplements market. Having acquired American Profile, Parade and a number of other titles in the past year and a half (to go with its Athlon Sports pub), Athlon is now set to be the last man standing following Gannett's recent decision to shut down USA Weekend.
So how will the local company, whose products now have a combined reach of 38 million people, move forward? President and CEO Chuck Allen tells Stuart Elliott of The New York Times he isn't managing down his holdings but will reorganize them a good bit in the near future. Among the changes in the works are the merging of Dash into Relish, the cutting of Parade's circulation by 10 million and an across-the-board upgrade in paper stock. Get the full rundown here.
There were murmurs that the departure of Clay Travis from 104.5's ratings monster, 3HL, would torpedo the show's numbers. The Cumulus station brought back Mickey Ryan to sit in Travis' seat alongside Brent Dougherty and Blaine Bishop.
Now with a month of ratings post-Travis in the books, the speculation that the change would threaten the show's dominance looks to have been unfounded:
A former Central Parking executive has been named vice president of fiscal operations for the North Carolina division of Suddenlink Communications, the country's No. 7 cable operator. Mike Shelton had been VP of finance at Central Parking from 2010 to 2013, by which time the local company had merged into Standard Parking out of Chicago. Shelton has moved to Greenville, North Carolina, for his new job.
Restaurant chain O'Charley's has picked a California-based agency with 21 offices across the United States and Canada to handle the planning and buying of traditional and digital advertising. The team at U.S. International Media are getting to work on fourth-quarter media placements while they and O'Charley's officials plan for 2015.
Word of O'Charley's hiring of USIM comes three months after the chain tapped local marketing agency BOHAN to lead its branding efforts.
POSTDATA: WARRANTY DEEDS