Moontoast has launched its latest social-media retail store, this time on behalf of Swedish outdoor apparel seller Tretorn, which is owned by Puma. Tretorn will use the Facebook presence to build its online following and push out fan-only content.
"The design and functionality philosophies of Moontoast and Tretorn are so well aligned, it's surprising we haven't worked together sooner," says Moontoast CEO, Blair Heavey. "Both our brands are about delivering products that are beautiful to look at, simple to use, and deliver great value by solving problems. The Tretorn Distributed Store is a great opportunity to showcase the strengths of both our brands and we're really looking forward to watching it grow."
Local marketing man Tim McMullen writes on Fortune.com about the success home goods retailer Kirkland's has had building an active and growing Facebook community. It's a step in a larger plan, he says, to make some real money in F-commerce and a lesson in getting to know your audience(s) better.
With the Kirkland’s campaign, we saw that 36-45 year old females were more involved with the online community, and that 46-55 year olds were more engaged with the Facebook page (which squashes the belief that F-commerce is limited to young and hip brands). Another interesting find was that the online community members were generally not interested in Facebook. They went online for different reasons.
Larry Bodine, a popular legal business development expert, reports on his blog the unique story of Christopher Levinson, law firm administrator for the Masry Vititoe firm in Westlake Village near Los Angeles. If that name sounds familiar, it's because the firm employed Erin Brockovich, the law clerk made famous by the memorable face of Julia Roberts.
Now, Levinson is attracting the attention. He has 52,477 followers on Twitter and 1,100 LinkedIn contacts and the numbers are growing every day. How did he get so many followers?
Levinson said he likes to do good and enjoys tweeting about topics that help people. And, perhaps most impressively, he follows back every person who follows him. He started his Twitter account about two years ago but said he has not gotten his arms around the social media thing. Levinson said he tweets when he has time, which is usually early morning and late in the evening. To date, he has sent more than 1,300 tweets.
Levinson's social media accounts are not connected to the law firm, although Levinson tweets about legal issues that would interest potential clients, Bodine writes. Much of Levinson’s material comes from his membership in several litigation and product recall listservs.
Click here to read Bodine's posting about Levinson which includes a smattering of tweets Levinson recently sent.
On Monday, Nashville Post hosted a cocktail reception at the Schermerhorn Symphony Center for the individuals featured in the March/April In Charge issue of Nashville Post magazine.
Visit the Post's Facebook page, here, to view a photo album from the evening.
(While you're there, feel free to "like" our page.)
Marcus Whitney, CTO and co-founder for Moontoast, said, "We're working hard to give artists the products that give them control over their creative and commercial interests. The Moontoast Impulse product is on a fast-track development cycle so that we can keep responding to feedback from our customers."For more background on Moontoast, click here and here.
"Venture capitalists are pursuing strategies more akin to growth equity investing than traditional venture capital with some of their maturing Web companies," said Dow Jones VentureWire Editor Scott Austin. "Companies like Groupon, Zynga and Facebook are generating hundreds of millions of dollars in revenue so VC's don't need to exit quickly. Instead, they are growing these companies through acquisitions of technology and talent as well as business development, which can require sizable cash infusions."For the year, venture investment in health care companies fell by 7 percent to $7.4 billion, though investments in health care services — the industry's smallest sector — grew 29 percent to $1.2 billion.
There are so many great artists out there (you know who you are), some with over 1 million fans on their fan page, that have no compelling content on their Facebook fan pages. There are many more who do their best to engage with and sell to their fans, but the tools they’re using don’t present their brand or their music in a professional way. These tools also lack the ability to let artists sell directly to their fans from within Facebook. All that is about to change.Moontoast, founded in Nashville in 2008, recently moved its headquarters to Boston. The company maintains an office in Music City, and CTO and founder Marcus Whitney splits his time between the two cities. SEE ALSO: Our post on Nashville's Bandbox, which recently received angel funding to pursue the same market opportunity.
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- JACOBS, JESSICA ALEXANDRA; JACOBS, ERIKA BESS