Nissan recruits Ford communications exec

Nissan has recruited Kristina Adamski to be its director of group communications for North America. Adamski comes to the Franklin-based company from Ford Motor, where she had for three years led communications for manufacturing facilities and hourly workers around the world. She fills a spot vacated by Travis Parman, who is on assignment with Renault, Nissan's strategic ally. Read more here.

Nov 23, 2015 6:53 AM

Nissan announces huge college-sports sponsorship deal

Nissan announced Friday a 100-school, 22-sport sponsorship plan for college sports:

Specifics of each sponsorship were negotiated throughout the summer with the media rights holder for each school involved, including IMG College, Learfield Sports, Outfront Media Sports, FOX Collegiate Sports Properties, JMI Sports and Sun Devil Athletics. The series of sponsorships will cover 22 sports (men's and women's), 100 schools, thousands of student-athletes, 22 million alumni and 188 million fans across the nation.

As an extension of Infiniti's status as an Official Corporate Partner of NCAA Men's Basketball, Nissan will receive rights to activate at select NCAA Championship events.

Student-athletes and fans alike at each university stand to benefit from this sponsorship, with support extending to scholarship funds, facilities upgrades (weight rooms, equipment, video boards, Wi-Fi) and tutoring programs among other things.

The partnership provides permanent Nissan signage in hundreds of stadiums and arenas for multiple sports, as well as countless media opportunities and tickets for consumer incentives.

Tennessee and Vanderbilt, along with the rest of the SEC, are included, as is TSU, among several HBCU's on the list, available here.

Nov 6, 2015 9:06 AM

Nissan puts up record September numbers

Led by jumps of more than 40 percent for two its top three models, Nissan North America posted September sales growth of 17 percent. The Franklin-based division of the Japanese auto maker sold more than 111,000 Nissans — a record number — and more than 10,000 Infiniti cars last month. The bestseller was the Rogue crossover, which more than 25,000 customers snapped up. The small Versa also posted very strong growth while the core Altima sedan posted an increase of 11 percent. Year to date, the Nissan Group's sales are up 5.6 percent. All of the company's numbers are here.

Oct 1, 2015 10:51 AM

Nissan fuses sales, marketing operations groups

VP returns to Hyundai after less than two years
Sep 3, 2015 9:44 AM

Mariota moves into 'Heisman House,' gets keys to an SUV

Marcus Mariota officially has taken his place under the same fictional roof as more than a dozen other all-time college football greats.

By virtue of the fact that he was the 2014 Heisman Trophy winner, the Tennessee Titans rookie quarterback was granted residence in the Heisman House on Tuesday.

Rather than receive a key to a front door that does not actually exist, however, he was given the keys to a very real 2015 Nissan Armada SUV at the automaker’s North America headquarters in Franklin.

From Business Wire:

Now entering its fifth year, the popular Heisman House marketing campaign features a series of video vignettes, a traveling college campus/stadium tour and social media elements, including the opportunity for fans to vote online for their favorite Heisman Trophy candidates. In 2014 Nissan’s official crowed-sourced vote, with more than 400,000 participants, went to Mariota.

“On behalf of all Nissan employees, we are pleased to welcome you, Marcus, to the Heisman House. We hear you more than held your own against some of the Heisman veterans during the production of the spots,” Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc., said, according to Business Wire. “We also want to extend a heartfelt welcome to Nashville and to our Nissan family. Your new Armada will look right at home parked at Nissan Stadium.”

Mariota is one of 14 Heisman winners who will be featured in broadcast and social media commercials and shorts that will air throughout the football season.

The first ones to feature him will debut Sept. 3 and will add to his rapidly growing public presence. Even before he has played his first NFL game he has signed a number of regional and national sponsorship deals.

(Photo: Nissan/North America)

Jul 29, 2015 1:12 PM

Nissan June sales rise 13.3%

Nissan announced today June sales of 124,228 vehicles, an increase of 13.3 percent compared to June 2014 sales and a June record.

The record comes as Nissan saw May U.S. sales of 134,779 vehicles, a decrease of 0.8 percent compared to May 2014 sales, according to a release.

Nissan Division (which does not include the company's Infinity division) finished the month at 114,243 vehicle sales, up 13 percent on a unit basis.

Infiniti sales in June totaled 9,985, an increase of 16.5 percent.

“Consumer demand for crossovers continues to gain momentum as strong sales gains from Rogue and Murano drove Nissan to a record June,” Fred Diaz, senior vice president of Nissan U.S. sales and marketing and operations, said in the release. “We also continue to ramp up availability for the all-new 2016 Maxima, which went on sale in June and has quickly become one of the hottest products in the Nissan showroom.”

Nissan sold 4,037 Maxima vehicles in June compared to 3,528 in June 2014, an increase of 14.4 percent. May 2014 to May 2015 sales of the Maxima dropped of 51.5 percent.

Likewise, sales of the well-recognized Altima were up month over month (12.7 percent)

Overall sales of Nissan crossovers, trucks and SUVs set a June record, up 30.3 percent.

The Nissan North America Inc. office is based in Franklin.

Jul 1, 2015 12:30 PM

Titans, Nissan see 'great opportunity' with naming rights deal

Sixteen years ago, happenstance created an unforgettable marketing boon for the Tennessee Titans.

The release of the popular movie Remember the Titans coincided with the NFL franchise’s unexpected run to the Super Bowl during the 1999 season. The film only added to the undeniable fairy tale feeling as the team rolled to a 13-3 regular season record and three playoff victories.

If there is actual value in that type of name synergy, the franchise’s new 20-year naming rights deal with Nissan North America might actually put the Titans, who have not reached the postseason since 2008, back on the road to success.

The pact, financial terms for which are not being disclosed, rebrands the team’s home field as Nissan Stadium and guarantees an important revenue stream that extends beyond the current lease. For the automaker, which has its North American headquarters in Franklin, the move comes in advance of its launch of the new American Titan pickup, which is produced at its Smyrna plant.

“It marks an alliance between two companies who value their deep roots in Middle Tennessee,” Kenneth Adams IV, grandson of Tennessee Titans founder Bud Adams and a member of the current ownership group, said in announcing the deal Thursday at the stadium. “… Like the Titans, Nissan clearly values Middle Tennessee.

“We believe that this is a great day for all of us.”

The announcement event drew a broad cross section of Middle Tennessee’s political, business and sports leaders.

In addition to the Titans, Nissan Stadium will continue to be home field for Tennessee State’s football team, a primary locale for the annual CMA Fest and the site of other events, such as next week’s international soccer match between the United States and Guatemala.

“Smart collaboration creates bold opportunity and this is certainly creates a great opportunity for both of these organizations,” Mayor Karl Dean said. “… This stadium is one of the most recognizable features of the Nashville skyline. Its opening back in 1999 was a signal to the rest of the country that Nashville was a big league city.

“Everyone calls us the ‘It City’ now, but getting an NFL team and stadium were important building blocks to our success,” Dean added.

LP Building Products struck a 10-year deal, which has now expired, in 2006 to have its name on the venue. The deal with Nissan came together over a period of 18 months but does not eliminate the team’s ties with Nashville-based LP, which will remain a corporate sponsor and suite holder.

From 1999 through 2002, the facility was known as Adelphia Coliseum. That association fell apart when Adelphia Communications Corp. filed for bankruptcy.

“We’re excited to solidify a long-term deal,” Adams IV said. “We’re obviously on our third name and I think it’s important for us to solidify that name for years. Nissan was on board with that. They certainly didn’t want to have to renegotiate after a few years.

“They’re good with it.”

The question is whether or not the Titans can be a better team because of it.


Jun 25, 2015 3:04 PM

Call it what you will, Titans' home has new naming rights partner

Apparently, entering into a naming rights deal with the Tennessee Titans not only allows a corporation to put its name on the NFL team’s home field, it also provides the opportunity to define the venue.

Adelphia considered the structure on the East bank of the Cumberland River a coliseum. For the last 10 years, LP Building Products viewed it as a field.

Now comes Nissan North America and its belief that it is a stadium.

The Titans have reached an exclusive 20-year agreement with the automaker that will rebrand the facility as Nissan Stadium beginning with the coming season, according to a report from The Tennessean. The report said a formal announcement was to come Thursday.

Downtown-basd LP signed a 10-year deal in 2006 that established LP Field as the Titans’ home. That deal is set to expire this year, although The Tennessean report says that the sides will maintain a business partnership.

The building was called Adelphia Coliseum from 1999 through 2002 and simply The Coliseum in between that deal and the one with LP.

Jun 24, 2015 4:06 PM

Marketers move exec here to help run Nissan account

New VP had been at Detroit firm for seven years
Jun 24, 2015 7:07 AM

Nissan's growing airbag headache

Nissan executives have expanded their recalls of cars that feature airbags made by supplier Takata. The latest notice covers more than 1.5 million vehicles built last decade, with about a fifth of them in North America. Read about the details (and rival Toyota's similar problems) here.

May 13, 2015 10:08 AM