Following a number of high-profile cyber attacks, including one on health insurer Anthem Inc., BlueCross BlueShield of Tennessee will offer identity protection services to members next year.
The Chattanooga Times Free Press reports the protection offered by Chicago-based BlueCross and BlueShield will cover about 106 million people nationally and 3 million in Tennessee.
The services include credit monitoring, fraud detection and fraud resolution.
In its second year of offering health insurance products on the federal marketplace, BlueCross BlueShield of Tennessee lost about 15 percent of its market share, although it still commands more than two-thirds of the market.
The company announced this week 54,460 Tennesseans signed up during the second enrollment period, down from the 133,000 who signed up and paid by May of last year. A good number of those are likely to have migrated to Community Health Alliance, a co-op that has been building its provider network. The insurer's total membership count is now 164,896 Tennesseans, representing 70 percent of the state market, down from about 86 percent in 2014. About 11.4 million people signed up on the federal marketplace nationally, of which 229,000 were Tennesseans.
"It's important for us to have again earned the trust of the majority of those in the market, including those customers who chose us in the first pen enrollment," Henry Smith, BlueCross senior vice president of operations and chief marketing officer, said in a release. "We're pleased that our customers saw the value in our products and service."
Of the 2015 enrollees, approximately 80 percent receive premium subsidies, and 51 percent are 45 or older. The largest percentage of members — 29 percent — live in the Nashville area.
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