Booming dessert purveyor Sweet CeCe's has brought on Green Hills-based marketers Gish Sherwood & Friends to provide "branding and communications strategies, project management, public and media relations, creative design, web design, and social media strategies, covered with crushed walnuts and a cherry on top." The goal is to build Sweet CeCe's — which has grown to about 40 stores in 11 states — into a national brand.

“GS&F is the furthest thing in the world from a one-size-fits-all solution, and so are we,” said Mike Hissong, CEO of Sweet CeCe’s. “With GS&F, we have a marketing partner that’s a perfect fit for our corporate culture and philosophy, and one that’s proven its ability to deliver highly targeted and effective strategies in the retail and foodservice sector.”

Sweet CeCe's CEO Mike Hissong, left, with GS&F President Jeff Lipscomb and Executive Vice President Bryan Russiano

Nashville-based communications marketing agency GS&F has added Dave Smith as senior vice president and managing creative director.

Smith (pictured here) will lead a team of graphic designers, copywriters and interactive marketing experts. His clients will include those who work in health care, home products, business-to-business manufacturing, sports and the food industry.

“Dave’s talents and insights won’t just benefit our clients but every single one of us here at the agency who want to continue to learn from each other, strengthen each other, and push each other to create the best possible marketing and communications solutions,” GS&F president Jeff Lipscomb said in a release.