TNA sues one of its wrestlers over tweets
Cummins Station-based wrestling company TNA Entertainment has launched a second high-profile lawsuit a month after accusing rival WWE of interfering with its business. This time, TNA officials are after Scott Steiner, a wrestler who has been on their roster since late 2010. They say Steiner is breaching his contract by making disparaging Twitter remarks about fellow wrestlers, including Hulk Hogan, and the TNA organization as a whole.
SEE ALSO: Details of TNA's beef with WWE
The Food Biz: Local slayer
Those cheeky marketing types at Nissan
Picking up where their recent poke at Honda's supply chain problems left off, Nissan's marketing team yesterday worked hard to disrupt the Twitter chatter related to Toyota's introduction of the 2012 Camry. Michael Ramsey at the Journal has the details.
A California social media lesson for Nashville attorneys?
Larry Bodine, a popular legal business development expert, reports on his blog the unique story of Christopher Levinson, law firm administrator for the Masry Vititoe firm in Westlake Village near Los Angeles. If that name sounds familiar, it's because the firm employed Erin Brockovich, the law clerk made famous by the memorable face of Julia Roberts.
Now, Levinson is attracting the attention. He has 52,477 followers on Twitter and 1,100 LinkedIn contacts and the numbers are growing every day. How did he get so many followers?
Levinson said he likes to do good and enjoys tweeting about topics that help people. And, perhaps most impressively, he follows back every person who follows him. He started his Twitter account about two years ago but said he has not gotten his arms around the social media thing. Levinson said he tweets when he has time, which is usually early morning and late in the evening. To date, he has sent more than 1,300 tweets.
Levinson's social media accounts are not connected to the law firm, although Levinson tweets about legal issues that would interest potential clients, Bodine writes. Much of Levinson’s material comes from his membership in several litigation and product recall listservs.
Click here to read Bodine's posting about Levinson which includes a smattering of tweets Levinson recently sent.
More signs of life
The Nashville Medical Trade Center folks are attending the NeoCon trade show, and apparently things are going well. The med mart's folks tweeted yesterday that, following last week's tenant announcement, they're "receiving great interest" and have met with "20+ companies; many want proposals."
Twitter joining daily deal movement
The likes of myEZdeal (see this earlier post) and other daily deal services will have some big company soon. Twitter has announced it will enter the space with the launch of @earlybird account.Twitter has not elaborated on the types of deals it might promote, but it did say that initially the offers will be from large, international brands or focused on the U.S. market. Participating retailers will set the terms of the offers, including the availability, amount offered and price.
Guess they're the 'glass half full' types
Tradeshow Week magazine this morning reported “across the board declines in every metric” gauged by its 2009 annual report on medical and pharmaceutical trade shows.In 2009, average net square footage at health care shows declined 7.5 percent. The average number of exhibiting companies dropped 7 percent and attendance dipped 3 percent.The folks trying to build a $250 million medical trade center in Nashville take a bright-side view of the news: In a post to its Twitter account this morning, the Nashville Medical Trade Center said "it's an opportunity" for the NMTC.
Now those links will get you somewhere
Backyard goes social
Gordian Health Solutions now Onlife Health
Health coaching company and BlueCross BlueShield of Tennessee subsidiary Gordian Health Solutions has rebranded itself as Onlife Health. The change was made to reflect the evolution of the company from its roots as a telephonic coaching business to a multi-modality health company, said CEO Chris Hunter. Concurrent with the rebranding, Gordian announced its Positive Living Programs and Web 2.0 member site that, when launched later this year, will allow participants to post their health goals and interact with other community members through social media tools like Facebook and Twitter.“One of the things we found from our experience with customers is there’s a higher likelihood of positive long term sustained behavior change if communities are involved and groups of people are working together…so the next generation of our portal is to tie together social media with some of your traditional services."See Also: More proof Facebook is aging
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