The inevitable path toward sponsored NFL jerseys

The Titans are one of a small number of teams that want to sport logos on their practice jerseys this year. The NFL says it has no plans what-so-eh-ver to expand the practice to game day, but a sports marketing expert says the slow economy may provide "acceptable justification for introducing a practice that has been waiting in the wings for decades." [poll id="7"]
Jun 10, 2009 5:46 PM

Wrestling venture lands energy drink sponsor

TNA Wrestling, which is run out of Cummins Station, has snagged its share of the booming energy drink market. The company is launching a wide-ranging campaign featuring the 6 Hour Power Shot energy drink from Stacker 2.
Jun 4, 2009 3:16 PM

Firestone to sponsor Miami race

The Nashville-based company, which is the official tire supplier to the IndyCar Series, will sponsor the series' season-ending race at Miami-Homestead Speedway. The company had its name on its hometown race from 2002 to last year.
May 22, 2009 1:00 AM

Builder sponsoring Frist exhibition

Cincinnati-based Messer Construction, which helped build the Post Office building now home to the art museum, is underwriting a summer show on the architecture of museums.
May 8, 2009 10:54 AM

Music sponsorship market stays strong

Companies will invest almost $1.1 billion into various music-related sponsorship deals this year, up almost 4 percent from 2008.
"Corporate marketers over the past couple of years have largely focused on Coachella and other big-time music festivals over national tours," Chipps observes. "We're starting to see more interest in national tours again, as evidenced by JCPenney's sponsorship of Rascal Flatts, Virgin Mobile's sponsorship of Britney Spears, etc."
Apr 29, 2009 8:13 AM

Dollar General grows IndyCar sponsorship

The discount retailer's partnership with driver and team owner Sarah Fisher has been expanded to include races in Texas and Miami.
Apr 27, 2009 8:28 AM

Local pizza company to sponsor Sprint Cup car

Hunt Brothers has teamed with Richard Petty Motorsports to back driver A.J. Allmendinger for the next five months and maybe more.
Apr 9, 2009 8:04 AM

Lender looking to slap name on Music City Bowl

Franklin American Mortgage Co., which for three years earlier this decade sponsored the local LPGA event, is in talks with the Sports Council about taking over the sponsorship of the Music City Bowl starting in 2010.
Mar 27, 2009 2:47 PM

Wrestling company to sponsor race truck

TNA Entertainment, which runs its operations out of Cummins Station, will slap its name on the vehicle driven by TV analyst and part-time wrestler Hermie Sadler in the Camping World Truck Series race at Martinsville this weekend.
Mar 25, 2009 2:43 PM

Bridgestone pulling out of motocross

After 18 years, the tire maker says it will stop supplying the AMA Supercross series at the end of this year. The company's wares have been on every winning rider's bike so far this year.
Mar 16, 2009 12:44 PM