Companies will invest almost $1.1 billion into various music-related sponsorship deals this year, up almost 4 percent from 2008.
"Corporate marketers over the past couple of years have largely focused on Coachella and other big-time music festivals over national tours," Chipps observes. "We're starting to see more interest in national tours again, as evidenced by JCPenney's sponsorship of Rascal Flatts, Virgin Mobile's sponsorship of Britney Spears, etc."
Apr 29, 2009 8:13 AM
Amica Mutual has teamed up with the Birmingham-based company that is organizing the Old Hickory Triathlon in June.
The race begins 7am on June 27, 2009 in a very calm inlet off of Old Hickory Lake, followed by a 1.5 mile run from the lake to the transition area, then off to the 12.5 mile bike portion, finishing the day with the final 1.5 mile run to the finish. “It’s fabulous to see Amica Insurance so excited and passionate about the sport of triathlon. Their presence will certainly bring a new level of excitement and prestige to the event,” Faye Yates, co-owner of Team Magic Inc.
Feb 19, 2009 7:52 AM
The discount retailer will back Sarah Fisher in four oval races, including the Indy 500. The two parties teamed up for two races last year. [caption id="attachment_1327" align="alignleft" width="455" caption="Photo: Sarah Fisher Racing"][/caption]
Jan 13, 2009 6:32 PM
POSTDATA: WARRANTY DEEDS