The Titans are one of a small number of teams that want to sport logos on their practice jerseys this year. The NFL says it has no plans what-so-eh-ver to expand the practice to game day, but a sports marketing expert says the slow economy may provide "acceptable justification for introducing a practice that has been waiting in the wings for decades." [poll id="7"]
Jun 10, 2009 5:46 PM
Companies will invest almost $1.1 billion into various music-related sponsorship deals this year, up almost 4 percent from 2008.
"Corporate marketers over the past couple of years have largely focused on Coachella and other big-time music festivals over national tours," Chipps observes. "We're starting to see more interest in national tours again, as evidenced by JCPenney's sponsorship of Rascal Flatts, Virgin Mobile's sponsorship of Britney Spears, etc."
Apr 29, 2009 8:13 AM
POSTDATA: WARRANTY DEEDS