How Bridgestone Arena will look

The Nashville Predators and Bridgestone Americas this morning made official their naming-rights deal for the downtown arena. For more info, check this story. Meanwhile, here are some images of how the signage on what is now the Sommet Center will change.
Feb 23, 2010 11:24 AM

SESAC names VP of corporate relations

Performing rights organizations SESAC has promoted veteran marketer Ellen Truley to vice president of corporate relations to oversee the company's marketing and sponsorship work.
Feb 16, 2010 2:07 PM

Another sports sponsorship for Franklin American

Locally based mortgage lender Franklin American has signed on to be the platinum sponsor of the 51st Bob Hope Classic in California later this month. The $5 million-purse tournament has no title sponsor for the first time since 1984. SEE ALSO: Franklin American to title Music City Bowl
Jan 7, 2010 8:12 AM

Franklin American to title Music City Bowl

Franklin American Mortgage Co. will sponsor the late-year ACC-SEC showdown at LP Field for the next four years. The lender began talking about taking over from Gaylord Hotels in the spring.
Dec 28, 2009 7:24 AM

MAC Presents gets presented with an award

Music sponsorship and fulfillment agency MAC Presents has been given Billboard's 2009 Concert Marketing & Promotion Award for its work in bringing together Keith Urban and KC Masterpiece/Kingsford.
“It’s an honor to be recognized within the music industry,” states Marcie Allen, President of MAC Presents. “Winning the Concert Marketing & Promotion Award is a testament to the authenticity of this partnership and the value that it brings to the artist, the brands, and the consumer.”
The other six finalists for this year's award were for tour deals involving Rascal Flatts, Blink-182, Britney Spears and Nickelback as well as two festivals, the Rockstar Energy Drink Mayhem Festival and the Virgin Mobile Freefest.
Nov 9, 2009 9:08 AM

Warner Nashville to sponsor NASCAR team

The newly formed Warner Music Nashville group of labels has hooked up with BAM Racing to run the 2010 Sprint Cup schedule. Warner Nashville boss John Esposito said the deal with BAM — which took off a year to catch its breath — is a "unique opportunity to extend our artists' brands." SEE ALSO: Warner Music ramps up local operations
Oct 28, 2009 7:42 AM

Details of the Preds-Baker Curb alliance

The two sports organizations are focused on cross-selling their sponsors. How long before we see Kleenex on the ice or VUMC on the No. 27?
“Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally. In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”
Oct 14, 2009 7:29 AM

Jack steps back from NASCAR

Brown-Forman, the parent company of Jack Daniel's, will stop sponsoring the Richard Childress Racing No. 7 at the end of this season, saying the economy has pushed it to conclude that "other areas in the marketing mix require additional investment."
Sep 21, 2009 2:01 PM

Country Classics series returning to Opry

From our colleagues at Music Row comes word that Cracker Barrel has signed up to sponsor a follow-up season of Opry Country Classics, an eight-week series of themed shows.
Aug 25, 2009 2:47 PM

So does this make it America's Hotel?

Gaylord Entertainment's Texan property has been named the official hotel of the Dallas Cowboys.
The Gaylord will be the host hotel for the Cowboys players, coaches and staff, who will stay at the resort on the night before home games, along with the Dallas Cowboys Cheerleaders — and fans visiting from out of town. The resort will be promoted on the Cowboys fan Web site, Neibling said.
Jun 25, 2009 4:09 PM