Local lender to sponsor new Greenbrier golf tourney

Franklin American Mortgage is adding to its sports marketing activities with a deal to co-sponsor the first edition of the Greenbrier Classic, a PGA tournament that will take start in late July.
May 26, 2010 2:03 PM

Bridgestone renews NHL sponsorship

Locally based Bridgestone Americas Tire Operations has extended its two-year-old sponsorship agreement with the National Hockey League, its players' union and the Hockey Hall of Fame. The new deal, which includes TV and arena activation, runs through 2015.
May 26, 2010 12:12 PM

Bike race to serve as Nissan's Leaf launch pad

The entourage of the upcoming Tour of California will feature more than 40 Nissan Leaf electric cars as part of the auto maker's sponsorship agreement of the week-long event. The marketing package essentially kicks off broader Nissan sales push "that naturally aligns the Nissan LEAF and Nissan brand with the interests of those engaged in an active, healthy lifestyle."
May 13, 2010 8:09 AM

It's Bridgestone, for nothing?

That Building at the Corner of Fifth and Broadway has a new Web site: BridgestoneArena.com went live yesterday, according to David Kells, director of marketing for the arena. Back when the rumors were flying that the tire giant would buy the naming rights to what was then still Sommet Center, CoolSprings.com reported Hermitage's Jonathon Morrell, who runs a ticket-scalping site called DonkeyTickets.com, bought the rights to BridgestoneArena.com and BridgestoneCenter.com on Dec. 16, just as Bridgestone started scooping up domain names itself. Even as the naming deal became official, Morrell still had the domain rights. From CoolSprings' reportage:
After the original story, we were contacted by Jon Morrell, who claimed he had bought the domain as a gift to give to Bridgestone. Mr. Morrell said he had purchased the domain name to “ensure it was available for Bridgestone and prevent domain name squatters from registering it”.
Kells said he did "not have any information on how we took control of the new domain name."
Mar 26, 2010 1:15 PM

Another sports sponsorship for Bridgestone

The tire maker's Firestone brand will replace Bombardier Learjet as the title sponsor of the June 5 IndyCar Series race at Texas Motor Speedway.
Mar 3, 2010 9:32 AM

CBS to air Nashville's MMA night

The newly christened Bridgestone Arena will get some national pub April 17, when CBS will carry Strikeforce's three-title-fight event. SEE ALSO: Arena gets gravitas to go with new name
Mar 3, 2010 7:40 AM

Infiniti steps up NCAA marketing

The Infiniti division of Nissan North America has signed on with the NCAA to be an official partner of the upcoming men's basketball tournament. Among its initiatives is the sponsorship of CBSSports.com's bracket contest, which had more than 1 million participants last year.
Mar 1, 2010 11:04 AM

How Bridgestone Arena will look

The Nashville Predators and Bridgestone Americas this morning made official their naming-rights deal for the downtown arena. For more info, check this story. Meanwhile, here are some images of how the signage on what is now the Sommet Center will change.
Feb 23, 2010 11:24 AM

SESAC names VP of corporate relations

Performing rights organizations SESAC has promoted veteran marketer Ellen Truley to vice president of corporate relations to oversee the company's marketing and sponsorship work.
Feb 16, 2010 2:07 PM

Another sports sponsorship for Franklin American

Locally based mortgage lender Franklin American has signed on to be the platinum sponsor of the 51st Bob Hope Classic in California later this month. The $5 million-purse tournament has no title sponsor for the first time since 1984. SEE ALSO: Franklin American to title Music City Bowl
Jan 7, 2010 8:12 AM