The students enrolled in this summer's Accelerator boot camp at Vanderbilt's Owen School will spend a good bit of their time devising new strategies to help Bridgestone reach more customers through its sports sponsorships, which include the Super Bowl and the NHL. Other organizations who will benefit from the students' brain power are the HIMSS Medical Banking Project, the Nashville Music Business Council, auto maker Lexus, music start-up MyWerx and the Oasis Center.
Jun 15, 2010 7:57 AM
Baker Curb Racing, which is fielding Greg Biffle in the Nationwide Series this year, is about to say goodbye to its biggest sponsor, Red Man Moist Snuff, because of a new law banning the marketing of smokeless tobacco in sports.
"Before it was more about personal freedom over government intervention. So, I'm one of the guys that has taken a bullet in the head over the new law."
May 28, 2010 10:57 AM
Franklin American Mortgage is adding to its sports marketing activities with a deal to co-sponsor the first edition of the Greenbrier Classic, a PGA tournament that will take start in late July.
May 26, 2010 2:03 PM
Locally based Bridgestone Americas Tire Operations has extended its two-year-old sponsorship agreement with the National Hockey League, its players' union and the Hockey Hall of Fame. The new deal, which includes TV and arena activation, runs through 2015.
May 26, 2010 12:12 PM
The entourage of the upcoming Tour of California will feature more than 40 Nissan Leaf electric cars as part of the auto maker's sponsorship agreement of the week-long event. The marketing package essentially kicks off broader Nissan sales push "that naturally aligns the Nissan LEAF and Nissan brand with the interests of those engaged in an active, healthy lifestyle."
May 13, 2010 8:09 AM
That Building at the Corner of Fifth and Broadway has a new Web site: BridgestoneArena.com went live yesterday, according to David Kells, director of marketing for the arena. Back when the rumors were flying that the tire giant would buy the naming rights to what was then still Sommet Center, CoolSprings.com reported Hermitage's Jonathon Morrell, who runs a ticket-scalping site called DonkeyTickets.com, bought the rights to BridgestoneArena.com and BridgestoneCenter.com on Dec. 16, just as Bridgestone started scooping up domain names itself. Even as the naming deal became official, Morrell still had the domain rights. From CoolSprings' reportage:
After the original story, we were contacted by Jon Morrell, who claimed he had bought the domain as a gift to give to Bridgestone. Mr. Morrell said he had purchased the domain name to “ensure it was available for Bridgestone and prevent domain name squatters from registering it”.Kells said he did "not have any information on how we took control of the new domain name."
Mar 26, 2010 1:15 PM
The Infiniti division of Nissan North America has signed on with the NCAA to be an official partner of the upcoming men's basketball tournament. Among its initiatives is the sponsorship of CBSSports.com's bracket contest, which had more than 1 million participants last year.
Mar 1, 2010 11:04 AM
POSTDATA: WARRANTY DEEDS