Bridgestone turns to VU for more value from sports sponsorships

The students enrolled in this summer's Accelerator boot camp at Vanderbilt's Owen School will spend a good bit of their time devising new strategies to help Bridgestone reach more customers through its sports sponsorships, which include the Super Bowl and the NHL. Other organizations who will benefit from the students' brain power are the HIMSS Medical Banking Project, the Nashville Music Business Council, auto maker Lexus, music start-up MyWerx and the Oasis Center.
Jun 15, 2010 7:57 AM

ConAgra hooks up with CMA Fest

Food producer ConAgra has come on board as a sponsor of the CMA Music Festival, which will plug in the amps on Thursday. The company is teaming with singer Jamie O'Neal and will host an open-mic contest for fans.
Jun 7, 2010 11:30 AM

New law has local race team hunting for new sponsor

Baker Curb Racing, which is fielding Greg Biffle in the Nationwide Series this year, is about to say goodbye to its biggest sponsor, Red Man Moist Snuff, because of a new law banning the marketing of smokeless tobacco in sports.
"Before it was more about personal freedom over government intervention. So, I'm one of the guys that has taken a bullet in the head over the new law."
May 28, 2010 10:57 AM

Local lender to sponsor new Greenbrier golf tourney

Franklin American Mortgage is adding to its sports marketing activities with a deal to co-sponsor the first edition of the Greenbrier Classic, a PGA tournament that will take start in late July.
May 26, 2010 2:03 PM

Bridgestone renews NHL sponsorship

Locally based Bridgestone Americas Tire Operations has extended its two-year-old sponsorship agreement with the National Hockey League, its players' union and the Hockey Hall of Fame. The new deal, which includes TV and arena activation, runs through 2015.
May 26, 2010 12:12 PM

Bike race to serve as Nissan's Leaf launch pad

The entourage of the upcoming Tour of California will feature more than 40 Nissan Leaf electric cars as part of the auto maker's sponsorship agreement of the week-long event. The marketing package essentially kicks off broader Nissan sales push "that naturally aligns the Nissan LEAF and Nissan brand with the interests of those engaged in an active, healthy lifestyle."
May 13, 2010 8:09 AM

It's Bridgestone, for nothing?

That Building at the Corner of Fifth and Broadway has a new Web site: went live yesterday, according to David Kells, director of marketing for the arena. Back when the rumors were flying that the tire giant would buy the naming rights to what was then still Sommet Center, reported Hermitage's Jonathon Morrell, who runs a ticket-scalping site called, bought the rights to and on Dec. 16, just as Bridgestone started scooping up domain names itself. Even as the naming deal became official, Morrell still had the domain rights. From CoolSprings' reportage:
After the original story, we were contacted by Jon Morrell, who claimed he had bought the domain as a gift to give to Bridgestone. Mr. Morrell said he had purchased the domain name to “ensure it was available for Bridgestone and prevent domain name squatters from registering it”.
Kells said he did "not have any information on how we took control of the new domain name."
Mar 26, 2010 1:15 PM

Another sports sponsorship for Bridgestone

The tire maker's Firestone brand will replace Bombardier Learjet as the title sponsor of the June 5 IndyCar Series race at Texas Motor Speedway.
Mar 3, 2010 9:32 AM

CBS to air Nashville's MMA night

The newly christened Bridgestone Arena will get some national pub April 17, when CBS will carry Strikeforce's three-title-fight event. SEE ALSO: Arena gets gravitas to go with new name
Mar 3, 2010 7:40 AM

Infiniti steps up NCAA marketing

The Infiniti division of Nissan North America has signed on with the NCAA to be an official partner of the upcoming men's basketball tournament. Among its initiatives is the sponsorship of's bracket contest, which had more than 1 million participants last year.
Mar 1, 2010 11:04 AM