Dollar General's logo and colors will adorn the Sarah Fisher Hartman Racing car piloted by Hendersonville's Josef Newgarden in this year's Indianapolis 500. Dollar General had sponsored the No. 67 for full-season campaigns in recent years but pulled back at the end of 2011.
Count Country Music Television in for The Academies of Nashville program at Metro Schools. The television network has signed an agreement to provide $100,000 worth of in-kind contributions in the coming year to the Academy of Digital Design and Communication at McGavock High School. After that, CMT officials — who are the fifth group to sign with Metro — will be asked to provide $50,000 worth of contributions.
Bridgestone Americas executives have told the IndyCar Series that their Firestone Racing division will continue to supply tires to the 16-race circuit through at least 2014. The locally based company a year ago told the series it would wind down its involvement, but it will now extend its official tire designation, which began in 2000.
A division of another local company also is stepping up its involvement with the IndyCar organizations. The Lids Clubhouse division of Genesco has signed a deal to manage the trackside and online merchandising efforts of the series, with which it has had a relationship since the late '90s.
Nissan has jumped on board with the Grand-Am Continental Tire Sports Car Challenge, where it will support teams in two of the racing classes. The car maker also will take part in four Grand-Am events with its Nissan consumer display.
"GRAND-AM welcomes Nissan's participation in our 2012 OEM partnership program," said GRAND-AM President Tom Bledsoe. "Our concerted effort to embrace international manufacturers continues to bear fruit, and we look forward to seeing Nissan increase its involvement in both classes of the Continental Tire Sports Car Challenge."
The television production arm of London Broadcasting, the holding company run by former Gaylord CEO Terry London, is calling on Tammy Genovese's Music City Sports & Entertainment group to market London's properties to the sports world. LBK Entertainment produces a television series about singers/songwriters that airs here Saturdays on CW. Said London:
“As our 41 Entertainment production company continues to expand ‘Troubadour, TX’ and BE Music provides an environment where artists of all types can achieve their full potential, Tammy and Dave are uniquely gifted and ready to help us meet the challenges of the fast-changing sponsorship landscape with their experience and creativity.”
Nissan North America has ramped up its backing of the RadioShack elite-level cycling team that includes Luxembourg's Schleck brothers and Switzerland's Fabian Cancellara. The Franklin-based auto maker is now a co-title sponsor of the squad that will be marketed as RadioShack Nissan Trek.
"We built a solid foundation for Nissan through our cycling partnership with the team the past two seasons and are ready to take it to the next level now as one of the title sponsors of RADIOSHACK NISSAN TREK," said Brian Carolin, senior vice president, Nissan North America. "Our promotional activities tied to major cycling events such as the Tour of California and the Tour de France allows us to connect with millions of fans around the world. We plan to use these events to launch many exciting products here in the United States and around the globe in 2012."
The UnitedHealthcare Pro Cycling Team announced Friday that Aegis Sports Testing Services, part of Nashville-based Aegis Sciences Corp., has become a significant corporate sponsor of the U.S.-based pro continental team. The sponsorship marks the first time that a pro cycling team and a sports drug-testing lab have partnered.
“Aegis is proud to sponsor the UnitedHealthcare Pro Cycling Team,” said Dr. David Black, founder, president and CEO of Aegis. “As partners, we have a unique opportunity to spread a message about the benefits of competing drug free and contribute to our nation’s conversation about lifelong wellness for athletes of all ages and abilities.”
Local public affairs and brand management pro Dennis Alpert has hooked up with a Dutch financial services company that is sponsoring a team taking part in an 11-month, 40,000-mile yachting race that started last summer. Alpert's Hidden Bay Group will work with a Washington-based firm to run brand and client activation programs for De Lage Landen, a unit of the Rabobank Group, at the various port stops remaining in the Round the World Yacht Race.
“Having grown up sailing off the coast of New England and being a huge sports enthusiast myself, I have a special appreciation for competitive sailing and for what DLL is doing through their sponsorship and port activation programs.”
Tire Business is reporting that Bridgestone Americas executives have changed their mind about pulling out of their sponsorship and supply arrangement with the Firestone Indy Lights racing series. The locally based company had said 2011 would be its last year backing the feeder circuit to the IndyCar Series.
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