Add another big name to Taylor Swift’s endorsement portfolio. Walt Disney Co. execs have tapped the singer to be part of their Disney Parks advertising campaign. MusicRow.com has more info on that as well as Swift’s growing marketing involvement with shoe maker Keds.
Nissan executives have moved to end their sponsorship of the top-level RadioShack cycling team after less than a year as full co-sponsor. The company will honor its contract through the end of next year but won't provide its cars to the team or have its name on jerseys. Officials aren't providing details on why the company is leaving, but Velonews notes the team has made some headlines for the wrong reasons in recent months.
Bridgestone Americas has reworked and extended its contract to sponsor the National Football League. The Nashville-based tire manufacturer will no longer sponsor the halftime show of the Super Bowl — as it had planned on doing through 2015 — but will instead spread its marketing moolah across the calendar. The company will retain the title of Official Tire of the National Football League.
“We have achieved great exposure for the Bridgestone brand through the Bridgestone Super Bowl Halftime Show and the commercials we have showcased over the past five years,” said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas. “But this revised sponsorship is an even better fit for where we are now as a brand, and we truly appreciate the NFL for helping us get here. It makes good business sense at this point for us to spread out our investment throughout the year and take advantage of the excitement associated with the NFL shield.
Interestingly, Ad Age points out Bridgestone received fewer complaint emails than usual this year after rapper MIA flipped the world the bird. Oh, it also reminds us all of "Be Bop Bamboozled in 3-D."
Harman International Industries announced Thursday that two styles of JBL headphones designed in partnership with country music icon Tim McGraw will becom available this month from various national retailers.
The JBL Artist Series headphones by McGraw are available in on-ear and in-ear styles. McGraw is also the latest JBL “Hear the truth” artist, a line-up of musicians to have a branded line of JBL audio gear that represents the campaign’s products that reproduce music the way artists want it to be heard.
“We think Tim McGraw’s fans – and any music lover – will appreciate these custom-designed headphones for a performance that faithfully delivers music the way the artist intended,” Dinesh C. Paliwal, Harman chairman, president and CEO, said in a release.
The Hollywood Reporter has the scoop on Taylor Swift hooking up with marketing titan IMG to handle her marketing, tour sponsorship, licensing and endorsement endeavors. The star will still use William Morris for many other facets of her marketing.
Dollar General's logo and colors will adorn the Sarah Fisher Hartman Racing car piloted by Hendersonville's Josef Newgarden in this year's Indianapolis 500. Dollar General had sponsored the No. 67 for full-season campaigns in recent years but pulled back at the end of 2011.
Count Country Music Television in for The Academies of Nashville program at Metro Schools. The television network has signed an agreement to provide $100,000 worth of in-kind contributions in the coming year to the Academy of Digital Design and Communication at McGavock High School. After that, CMT officials — who are the fifth group to sign with Metro — will be asked to provide $50,000 worth of contributions.
Bridgestone Americas executives have told the IndyCar Series that their Firestone Racing division will continue to supply tires to the 16-race circuit through at least 2014. The locally based company a year ago told the series it would wind down its involvement, but it will now extend its official tire designation, which began in 2000.
A division of another local company also is stepping up its involvement with the IndyCar organizations. The Lids Clubhouse division of Genesco has signed a deal to manage the trackside and online merchandising efforts of the series, with which it has had a relationship since the late '90s.
Nissan has jumped on board with the Grand-Am Continental Tire Sports Car Challenge, where it will support teams in two of the racing classes. The car maker also will take part in four Grand-Am events with its Nissan consumer display.
"GRAND-AM welcomes Nissan's participation in our 2012 OEM partnership program," said GRAND-AM President Tom Bledsoe. "Our concerted effort to embrace international manufacturers continues to bear fruit, and we look forward to seeing Nissan increase its involvement in both classes of the Continental Tire Sports Car Challenge."
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