Genesco executives have signed a three-year agreement to have their Journeys brand sponsor the 42-date Vans Warped Tour starting this summer. As part of the deal, Journeys will sponsor one of the music festival's stages and activate the events through its 800-store network.
"By signing a three-year deal to be the presenting sponsor of the Vans Warped Tour, we are able to build a long-term music strategy that aligns perfectly with one of our top brand partners, Vans," said Jim Estepa, president and chief executive officer of the Journeys Group. "We plan to bring this tour to life across all of our channels and celebrate the partnership with both our consumers and employees through special on-site, digital and in-store activations."
The Nashville Predators desire to drive more people into hockey got a boost Tuesday from Mid-South Ford Dealers when the sides announced a naming rights agreement for the ice rinks currently under development at Global Mall at the Crossings.
An official name for the project being developed and will be released at a later date. The facility at the former Hickory Hollow Mall is scheduled to open in August.
From the naming rights agreement release:
The rinks will be a springboard for creating new fans, ensuring more and more kids have the opportunity to get a hockey stick in their hands at an early age, as well as contribute to economic development in Southeastern Davidson County.
“Like the Nashville Predators, the Mid-South Ford Dealers are known for their commitment to community development in Middle Tennessee, and that is what makes this the perfect partnership," Nashville Predators Executive Vice President Chris Parker said. “Partnering with a world-renowned corporation like Ford will only strengthen our efforts to grow hockey and the economy in the Nashville area, and it demonstrates their continued belief in our product and organization."
Seventeen-year-old Danielle Bradbery, who earlier this year won NBC's The Voice, has signed an endorsement deal with shoe company Skechers. Starting next spring, the country singer signed to Big Machine Label Group will become the face of Skechers and follow in the marketing footsteps of Carrie Underwood.
Aegis Sciences Corp. has agreed to extend its Nashville Symphony Classical Series title sponsorship — a $300,000 financial commitment it recently made — through the 2015-16 calendar year.
“Initially, Aegis Sciences Corporation made a one year commitment as sponsor of the series, but they generously extended that commitment for an additional two years, through the 2015/16 Season,” Alan Valentine, Nashville Symphony CEO and president, said in a statement released Thursday.
The classical series of concerts will be renamed the Aegis Sciences Classical Series effective immediately, the statement reads.
Aegis Sciences CEO and founder David L. Black says, “Aegis greatly respects the difference the Nashville Symphony makes to the Middle Tennessee quality of life. We are committed to supporting the symphony talent and management, and are very proud of the partnership we have forged with this great Tennessee treasure. We have extended our financial commitment to demonstrate our confidence in their ability to deal with today’s challenges and our confidence in their future contributions to our community.”
Earlier this month, Bank of America served notice of foreclosure on the nonprofit, stating it plans to auction off the Schermerhorn Symphony Center on June 28. Click here for that story published by The City Paper.
Add another big name to Taylor Swift’s endorsement portfolio. Walt Disney Co. execs have tapped the singer to be part of their Disney Parks advertising campaign. MusicRow.com has more info on that as well as Swift’s growing marketing involvement with shoe maker Keds.
Nissan executives have moved to end their sponsorship of the top-level RadioShack cycling team after less than a year as full co-sponsor. The company will honor its contract through the end of next year but won't provide its cars to the team or have its name on jerseys. Officials aren't providing details on why the company is leaving, but Velonews notes the team has made some headlines for the wrong reasons in recent months.
Bridgestone Americas has reworked and extended its contract to sponsor the National Football League. The Nashville-based tire manufacturer will no longer sponsor the halftime show of the Super Bowl — as it had planned on doing through 2015 — but will instead spread its marketing moolah across the calendar. The company will retain the title of Official Tire of the National Football League.
“We have achieved great exposure for the Bridgestone brand through the Bridgestone Super Bowl Halftime Show and the commercials we have showcased over the past five years,” said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas. “But this revised sponsorship is an even better fit for where we are now as a brand, and we truly appreciate the NFL for helping us get here. It makes good business sense at this point for us to spread out our investment throughout the year and take advantage of the excitement associated with the NFL shield.
Interestingly, Ad Age points out Bridgestone received fewer complaint emails than usual this year after rapper MIA flipped the world the bird. Oh, it also reminds us all of "Be Bop Bamboozled in 3-D."
Harman International Industries announced Thursday that two styles of JBL headphones designed in partnership with country music icon Tim McGraw will becom available this month from various national retailers.
The JBL Artist Series headphones by McGraw are available in on-ear and in-ear styles. McGraw is also the latest JBL “Hear the truth” artist, a line-up of musicians to have a branded line of JBL audio gear that represents the campaign’s products that reproduce music the way artists want it to be heard.
“We think Tim McGraw’s fans – and any music lover – will appreciate these custom-designed headphones for a performance that faithfully delivers music the way the artist intended,” Dinesh C. Paliwal, Harman chairman, president and CEO, said in a release.
The Hollywood Reporter has the scoop on Taylor Swift hooking up with marketing titan IMG to handle her marketing, tour sponsorship, licensing and endorsement endeavors. The star will still use William Morris for many other facets of her marketing.
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