advertising and marketing | nashvillepost.com

Bohan wins national ad awards

From a release:

Work produced in multiple media by BOHAN Advertising | Marketing for Ochsner Health System in Louisiana has won four national Healthcare Advertising Awards. The agency won three gold awards and one award of merit for Ochsner, which has seven hospitals and 35 health centers in New Orleans, Baton Rouge and throughout Southeast Louisiana.

May 26, 2009 3:42 PM

Firestone to sponsor Miami race

The Nashville-based company, which is the official tire supplier to the IndyCar Series, will sponsor the series' season-ending race at Miami-Homestead Speedway. The company had its name on its hometown race from 2002 to last year.

May 22, 2009 1:00 AM

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Michelin settles with AGs over savings claims

The tire maker will pay $375,000 to settle claims of false advertising related to the financial savings its tires could produce. In all, 17 states were part of the investigation, which was led by Tennessee Attorney General Bob Cooper.

May 14, 2009 11:58 AM

PR pros snag Parthenons

Dye Van Mol & Lawrence and Seigenthaler PR were the big winners at the recent Parthenon Awards handed out by the Nashville chapter of the Public Relations Society of America. DVL won the best-in-show award for its work on the Rescue Rex campaign designed to educate children about using the 9-1-1 system. Check out the full list of winners here.

May 11, 2009 12:21 AM

Dare ya

Shoney's pushes the value option with some new burger offerings on its menu.

May 6, 2009 8:57 AM

eviesays inks Va. deal

The event listing service run by former Scene editor Bruce Dobie has teamed up with Richmond's CBS affiliate, WTVR CBS 6.

The agreement means that the Richmond-based television station will adopt the eviesays calendar technology at its website. The calendars, which will be privately branded to have the look and feel of the WTVR website, will enable visitors to find, browse, and interact with the hundreds of thousands of event listings nationwide residing at the eviesays.com website.

May 4, 2009 9:40 PM

Music sponsorship market stays strong

Companies will invest almost $1.1 billion into various music-related sponsorship deals this year, up almost 4 percent from 2008.

"Corporate marketers over the past couple of years have largely focused on Coachella and other big-time music festivals over national tours," Chipps observes. "We're starting to see more interest in national tours again, as evidenced by JCPenney's sponsorship of Rascal Flatts, Virgin Mobile's sponsorship of Britney Spears, etc."

Apr 29, 2009 8:13 AM

Rick Scott's still spending

The advocacy group headed by the former Columbia/HCA chief is planning to saturate the CNN and Fox News airwaves with a series of ads chronicling the supposed U.S. slide toward government-run health care. SEE ALSO: Thanks for the support, but no so loud, Rick

Apr 27, 2009 11:14 PM