advertising and marketing | nashvillepost.com

Auto consultants drive into downtown Franklin

Urban Science, a retail consulting firm based in the same Detroit office complex General Motors calls home, has set up a nine-person shop just off Franklin's Public Square. Plans call for the addition of a few more staffers this year as the 33-year-old firm begins to work its auto-related marketing magic.

Feb 17, 2010 3:25 PM

SESAC names VP of corporate relations

Performing rights organizations SESAC has promoted veteran marketer Ellen Truley to vice president of corporate relations to oversee the company's marketing and sponsorship work.

Feb 16, 2010 2:07 PM

O'Charley's shifting marketing money online

DMNews has some details about a recent Valentine's Day online marketing push from O'Charley's and its new e-mail agency, BrightWave Marketing out of Atlanta. More broadly, the Nashville-based restaurant chain (Ticker: CHUX) now sees the e-mail channel as a more vibrant way to reach customers and has adjusted its budget accordingly.

Feb 16, 2010 2:02 PM

Dollar General dribbles out new Bobbie Brooks

Discount retailer Dollar General will this spring launch four properietary clothing lines, two of which will feature the Bobbie Brooks name. The company (Ticker: DG), which took over distribution of the iconic brand in 2005, has kicked off an internal star search for 10 employees to model the apparel in an ad campaign.

Feb 9, 2010 12:30 PM

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Local named partner at interactive marketing firm

Rosetta Marketing Group has promoted Nashville-based Steve Gustafson to partner. Gustafson has been with the interactive marketing agency — which counts Tractor Supply and LifeWay among its local clients — since the latter acquired Brulant in 2008.

Feb 8, 2010 9:53 AM

Bohan scores at Emmys

Bohan Advertising|Marketing won two MidSouth Emmy Awards for work done for Fazoli’s and United Methodist Communications. It's the sixth year in a row the Gulch-based agency has won the coveted award. The Fazoli’s Emmy was for “Blown Away,” a humorous commercial with special effects promoting the value and quality of the restaurant chain’s menu. The United Methodist Communications award was for the “Rethink” Church” campaign that encouraged viewers to view church participation from different perspectives. The MidSouth Emmys cover work done in Tennessee, most of North Carolina and the Huntsville area.

Feb 5, 2010 7:27 AM

Because free pub is the best pub

MTSU professor Don Roy says gay dating site played it smart with CBS over its (perhaps) planned Super Bowl ad.

Feb 1, 2010 9:50 AM

Who wants a year's worth of CAOs?

Nashville's cigar mainstay is looking for 'real' smokers to feature in its new ad campaign. Sign on here.

Jan 28, 2010 8:07 AM

ECD's entrepreneurship video contest winner

The Tennessee Department of Economic and Community Development today announced Dyersburg-based Pennington Seed & Supply won its statewide entrepreneurship video competition. The company gets a $500 cash prize and a $2,000 professional marketing package. View the competition's videos here.

Jan 25, 2010 2:29 PM

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Backyard goes social

Downtown-based Back Yard Burgers has teamed with the marketers at Paramore|Redd to refresh its online presence and launch a social media strategy.

Jan 21, 2010 10:27 AM