Ad agency pursues Shoney’s

Relationship many thought a coup for local shop has soured
Mar 16, 2012 2:09 PM

Uhm, that would be The Gulch

So maybe the market research wasn't as intense as the press release suggests: In announcing their Nashville Color Collection, the folks at PPG Porter Paints proudly proclaim that one of their 75 hues was inspired by the South's first LEED-certified neighborhood. You know, the one on the edge of downtown next to the train tracks. Yeah, that's the one, The Glutch.

"The palette was developed to encompass the authenticity of the Nashville area," added Harper. "We took elements commonly used in Nashville residences such as white kitchen cabinets, slate and hardwood flooring and developed the palette to seamlessly correspond or provide contrast with the undertones found in these materials to fit a homeowner's personal style."

Mar 8, 2012 7:13 AM

Cracker Barrel switches ad agency

Chain keeping Buntin for billboard work
Jul 28, 2011 2:47 PM

New president at White Thompson

Marketing agency promotes 14-year company veteran
Jul 14, 2011 11:57 AM

Tate to lead commission on women in media

Former Tennessee Regulatory Authority boss and FCC Commissioner Deborah Taylor Tate will on Tuesday host the inaugural meeting of the Healthy MEdia Commission alongside actress Geena Davis. The commission is aiming to launch a wide-ranging dialog on promoting positive media images of women and girls and has as sponsors the Girl Scouts of America, the National Broadcasting and Cable Associations, the Creative Coalition as well as cable channels, advocacy organizations and other media and advertising groups. For more info, click here.

Jul 11, 2011 1:34 PM

Predators promote two

Kells, Foster take new marketing roles
May 18, 2011 7:01 AM

Gaylord looks to stoke leisure business with nonprofit promotion

Starting next month, Gaylord Hotels will donate 10 percent of the room rates booked by individual travelers to a designated charity. The first partner for the Rooms For Good program, which will be marketed primarily through social media, is Autism Speaks.
Feb 18, 2011 11:27 AM

Hunt Brothers, Harvick team up

Local convenience story pizza marketers Hunt Brothers have signed an agreement to be the primary sponsor of the two cars Kevin Harvick Inc. will run in this year's Nationwide Series as well as the racing shop's Chevrolet truck entry. The deal marks a shift from Hunt Brothers' past marketing efforts in NASCAR, which focused on branding cars for a few races at a time in the top-flight Sprint Cup series.
Feb 7, 2011 12:57 PM

Hall of Fame adds marketing muscle

The Country Music Hall of Fame and Museum has hired Jeff Schwartzenberg to be its senior director of marketing. Schwartzenberg, who will oversee advertising, promotions, creative, digital marketing and related initiatives for the Museum, most recently put in a short shift as senior director of marketing and communications for the Nashville Predators. Before that, he worked for three years as senior marketing manager at the Vanderbilt Owen Graduate School of Management after moving to Nashville in 2007.

Jan 18, 2011 1:30 PM

Bohan wins Virginia resort work

Local ad shop Bohan has been named the agency of record for the 11,000-acre Wintergreen Resort in western Virginia. Wintergreen, which features skiiing, golf and plenty of other methods of R&R, becomes the latest tourism-related account for Bohan, which also has worked with the Greenbrier in West Virginia and Pigeon Forge's tourism department.
Jan 12, 2011 11:41 AM