Former Warner Music Nashville Senior Vice President Jeremy Holley and Creative Artists Agency agent Laura Hutfless have teamed up to launch FlyteVu, a marketing agency that looks to combine strategy, creative services, partnerships, music licensing and event activation to link artists with big brands. Between the two of them, Holley and Hutfless have worked with blue-chip names such as Anheuser-Busch, AT&T, Kraft, Pepsi and Samsung, among others. MusicRow has more info here.
Local accounting and consulting services company LBMC has overhauled its branding with the help of Greenfield Belser, a Washington, D.C., firm.
LBMC leaders began thinking about a new look and tagline more than a year ago as they were preparing for a leadership change. New Managing Partner Jeff Drummonds promises the firm will become more visible and deliver its message with "a little more swagger."
Founded in 1984 and now employing nearly 450 people in three offices, LBMC also has rebranded some of the companies under its umbrella. Here's how the group is now positioned:
• LBMC (refers to the entire family of companies)
• LBMC PC
• LBMC Staffing Solutions
• LBMC Technology Solutions
• LBMC Employment Partners
• LBMC Investment Advisors
• LBMC Information Security
• LBMC Physician Business Solutions
• LBMC Business Process Solutions
“This brand is exactly who we are: it is innovative, it is forward thinking, put simply, it is us,” said Leisa Gill, director of marketing. “The world today is a noisier place with more distractions. The new LBMC brand, materials, and website are designed to capture the imagination of our clients — and draw their attention to our core value propositions.”
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