Local accounting and consulting services company LBMC has overhauled its branding with the help of Greenfield Belser, a Washington, D.C., firm.
LBMC leaders began thinking about a new look and tagline more than a year ago as they were preparing for a leadership change. New Managing Partner Jeff Drummonds promises the firm will become more visible and deliver its message with "a little more swagger."
Founded in 1984 and now employing nearly 450 people in three offices, LBMC also has rebranded some of the companies under its umbrella. Here's how the group is now positioned:
• LBMC (refers to the entire family of companies)
• LBMC PC
• LBMC Staffing Solutions
• LBMC Technology Solutions
• LBMC Employment Partners
• LBMC Investment Advisors
• LBMC Information Security
• LBMC Physician Business Solutions
• LBMC Business Process Solutions
“This brand is exactly who we are: it is innovative, it is forward thinking, put simply, it is us,” said Leisa Gill, director of marketing. “The world today is a noisier place with more distractions. The new LBMC brand, materials, and website are designed to capture the imagination of our clients — and draw their attention to our core value propositions.”
The South Carolina company that last year acquired Cool Springs-based MedSolutions has changed the combined venture's name to eviCore healthcare. The company, which announced the move at the AHIP conference being held at the Music City Center, now employs more than 3,000 people.
Tullahoma-based Ascend Federal Credit Union has won the race to place its name atop the West Riverfront Park amphitheater, which will be able to hold 6,800 people and open July 30 with a concert headlined by country star Eric Church.
The deal, financial terms for which were not disclosed during an announcement event today, is for 10 years.
Ascend has $1.7 billion in assets, $943 million in loans and about 150,000 members, according to data from the National Credit Union Administration. It posted net income of $19.1 million in 2014, up from $17.1 million the year before. Nine of the organization's 18 locations are in the Nashville MSA, with its main Nashville office having opened on Charlotte Avenue in Midtown last year.
“With this amphitheater, Ascend commits to being the credit union of choice for residents of Nashville and Middle Tennessee,” said Caren Gabriel, president and CEO of Ascend. “And, because our growth objectives are similar to those of this city, we believe the Ascend Amphitheater will be pivotal in securing Nashville’s claim as the entertainment capital of the South.”
Ascend Amphitheater will this summer also host Steely Dan, Phish and ZZ Top, among others. Patrick Rodgers and Adam Gold have a lot more info on the musical side of things here.
Cool Springs-based Carlisle Transportation Products, which makes industrial belts, tires and wheels, has changed its name to The Carlstar Group. The company, which is owned by private-equity firm American Industrial Partners, employs 4,000 people at seven manufacturing facilities and 10 distribution centers in the United States, Canada, Europe and China.
It’s all going to be different for the Nashville Sounds in 2015.
New stadium. New Major League affiliation. Now a new look, albeit one that taps into the team’s history.
The Sounds unveiled what they termed a “modified” color scheme Wednesday. The look is “a return to the classic red and black colors that the team has worn for the past 16 years while adding in a new platinum silver accent color.”
The new primary logo was introduced in October, shortly after the team reached an affiliation agreement with the Oakland A’s. Wednesday’s announcement also included the unveiling of secondary logos – a guitar and a guitar pick.
From the team’s release:
The centerpiece of the identity is a new guitar pick "N" logo stylized from an f-hole on a guitar. The logos feature Music City style lettering and the platinum silver color is a reference to platinum records associated with the music industry.
Nashville will wear white jerseys at home except on Fridays, when the players will go with alternate black Music City jerseys with black pants. On the road, they will wear gray jerseys. The guitar logo will be featured on caps worn during batting practice and Sunday home games.
"We heard loud and clear the strong feedback of our fans after our new logo was unveiled last fall. We have made the decision to return to our traditional red and black color scheme to accompany the new Nashville-styled logos," Sounds owner Frank Ward said in a statement.
Brandiose, a San Diego-based company, created the team’s new look.
The worksite health company formed through the merger of CHS Health Services and Take Care Employer Solutions has rebranded as Premise Health.
The Brentwood-based company manages more than 500 worksite health and wellness centers for employers. The merger occurred in April through Water Street Healthcare Partners, a Chicago investment firm that acquired a majority interest in Take Care Employer Solutions, formerly a division of Walgreens. The firm also invested in CHS, which had merged with Brentwood-based W Squared in 2013.
"The brand Premise Health captures the core of our mission, which is to engage employees and their families in meaningful ways that change behavior and improve health, so they and their employers can be at their best every day," Stuart Clark, Premise CEO, said in a release. "We will transform worksite health to improve patient, provider and client experiences. To that end, we are investing in technologies that sustainably engage patients, improve the efficiency and satisfaction of providers, and allow employers to track outcomes."
Local promotional products company Branding U has been acquired by American Solutions for Business, an ad specialty products company that last year rang up more than $100 million in sales. Officials say Russ Moore, president and CEO of seven-year-old Branding U, will join ASB as director of strategic growth. Branding U brings about 75 clients to the table. ASB, which is owned by its employees has 37,000 customers.
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