Bohan taps Day to be CEO

Former COO joined firm in Knoxville in 2010
Nov 11, 2015 7:12 AM

Bohan CEO leaving, launching own firm

Vice chairman selling stake back to agency
Nov 10, 2015 7:45 AM

Regional marketing firm buys local Sullivan office

Atlanta-based firm acquired MetroCenter web designers early this year
Oct 9, 2015 8:07 AM
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Warner, CAA veterans launch marketing agency

Former Warner Music Nashville Senior Vice President Jeremy Holley and Creative Artists Agency agent Laura Hutfless have teamed up to launch FlyteVu, a marketing agency that looks to combine strategy, creative services, partnerships, music licensing and event activation to link artists with big brands. Between the two of them, Holley and Hutfless have worked with blue-chip names such as Anheuser-Busch, AT&T, Kraft, Pepsi and Samsung, among others. MusicRow has more info here.

Oct 6, 2015 11:42 AM

HealthStream launches rebranded provider solutions arm

Newly formed company combines HealthLine, SyMed subsidiaries
Sep 29, 2015 2:12 PM

Emdeon quantifies cost of name change

Rebrand to Change Healthcare means big non-cash charges coming
Sep 10, 2015 7:16 AM

Downtown firm rebrands, moves to Midtown

The former Jones Hawkins & Farmer relocates to renovated 1920s house
Sep 9, 2015 2:18 PM

Bank wrap: Commerce Union picks brand, First Freedom plans Davidson County move

Newly merged lender doesn't stick with tradition-rich name
Sep 2, 2015 2:53 PM

Buntin EVP jumps to New Heartland

Managing director moved to town from Atlanta in '12
Aug 25, 2015 11:03 AM

LBMC rolls out new branding

Local accounting and consulting services company LBMC has overhauled its branding with the help of Greenfield Belser, a Washington, D.C., firm.

LBMC leaders began thinking about a new look and tagline more than a year ago as they were preparing for a leadership change. New Managing Partner Jeff Drummonds promises the firm will become more visible and deliver its message with "a little more swagger."

Founded in 1984 and now employing nearly 450 people in three offices, LBMC also has rebranded some of the companies under its umbrella. Here's how the group is now positioned:

• LBMC (refers to the entire family of companies)
• LBMC Staffing Solutions
• LBMC Technology Solutions
• LBMC Employment Partners
• LBMC Investment Advisors
• LBMC Information Security
• LBMC Physician Business Solutions
• LBMC Business Process Solutions

“This brand is exactly who we are: it is innovative, it is forward thinking, put simply, it is us,” said Leisa Gill, director of marketing. “The world today is a noisier place with more distractions. The new LBMC brand, materials, and website are designed to capture the imagination of our clients — and draw their attention to our core value propositions.”

Jul 31, 2015 7:22 AM