It appears the experiment of running Dave Ramsey's financial advice show on sports-talk station 102.5 The Game is at its end.
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Twelve months ago, nationally syndicated radio talk show host Dave Ramsey teamed up with his long-time friend and veteran of the radio industry, Bayard “Bud” Walters, president and owner of Cromwell Radio Group. “The Dave Ramsey Show” joined the WPRT 102.5 The GAME lineup in January 2013. With Ramsey leaving a News/Talk format station and The GAME breaking from sport programming, both were taking a risk. A year later, both have agreed to part ways beginning early 2014.
“We have been friends for more than 20 years, and while we enjoyed this partnership from a personal standpoint, we both realize that from a business perspective our brands would be better served if we return to our respective formats,” said Walters.
“The Dave Ramsey show” will return to the News/Talk format in early 2014, although details are not available at this time. An announcement on programming to fill the time slot on 102.5 will also come at a later date.
The move forced changes in 102's line-up. Steve Gorman Sports, the show hosted by the Black Crowes' drummer, moved to a noon start to facilitate Ramsey. Gorman left the station in July. Sports Night with George Plaster, Willy Daunic and Darren McFarland (disclosure: I make regular appearances on the show) opened its broadcast on sister station 97.5 between 3 and 4 to give Ramsey a full three hours on The Game. The Game has repeatedly been bested by 104.5 The Zone — former home of Plaster. In October's ratings, WPRT scored 1.0 in the 12-plus, publicly available ratings. The Zone scored a 6.1.
Thom Abraham has departed his gig as the afternoon anchor on SportsRadio 560 WNSR in favor of a similar slot on two Alabama stations owned by Cumulus. In a statement, the parties say Abraham will continue to host specialty shows on WNSR, including Titans and Vanderbilt football content. WNSR has replaced Abraham with Chris Lee and the tag team of Matt Segal and Jeff Diamond.
SEE ALSO: WNSR expands Abraham talk radio show hours from March of this year
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