Add another big name to Taylor Swift’s endorsement portfolio. Walt Disney Co. execs have tapped the singer to be part of their Disney Parks advertising campaign. MusicRow.com has more info on that as well as Swift’s growing marketing involvement with shoe maker Keds.
Online video production house StudioNow is a stand-alone entity again after spending three years under the wings of AOL. Even though the company about doubled its sales each year inside the AOL fold, original investor Claritas Capital is back as majority owner, with AOL retaining a stake.
John Chadwick of Claritas described it as a “forward looking move by AOL.” He continued, noting that it was an opportunity for AOL to stay involved while letting the management team build a high-growth business, which can be difficult when part of a larger organization.
The honchos at Cumulus Media hinted at it yesterday when they returned country radio to New York. This morning, they released a lot more detail about their plans to launch NASH, a country lifestyle brand that will comprise radio and television programming, a monthly magazine, a website, social media and concerts. Nashville venues look set to play a prominent role in the radio components of the brand's rollout while the magazine will be published by the same Modern Luxury team that puts out other lifestyle titles.
"Country is more than just music -- it's a lifestyle that is rich with content and marketing opportunities because Country is mass appeal and very much underserved in all forms of media,” said Cumulus CEO Lew Dickey. “Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."
Cumulus Media is making a big splash in the New York media scene today with the launch of 94.7 Nash FM, which is already being billed as "The World's Biggest Country Station" and the cornerstone of a national brand for the Atlanta-based broadcaster. What that latter thought will mean down the road — it looks like other media formats could be involved — isn't yet clear. In the meantime, here's the station's website.
Forbes magazine has named Nashvillian Max Goldberg (pictured) — he of Catbird Seat, Paradise Park and Patterson House fame with brother Benjamin — to its 30 Under 30 list for the Food and Wine category.
In addition, the list includes James Peisker, co-founder of Porter Road Butcher in East Nashville, which opened its doors about a year ago.
Check out the full list here.
The Nashville native is slowly transforming his hometown into a dining destination with the multi-award winning chef's tasting room, The Catbird Seat, and a kitschy honky-tonk on Broadway called Paradise Park. He and co-owner Benjamin Goldberg currently own five businesses with a combined revenue of $10 million.
Trained at Hyde Park's Culinary Institute of America, Peisker discovered his love for butchering as a sous chef at Niche in St. Louis. Before opening Porter Road, he did a stage at Chicago's The Butcher and Larder to further his education in whole animal butchering.
State economic development officials are changing the way they incentivize film-making in Tennessee. Blake Farmer has the details on the plan, which aims to help smaller, local film projects rather than compete with states that cut big checks for major productions.
The back and forth over the Fairness in Ticketing Act is heating up quickly and likely will continue to draw attention from all sides of the entertainment industry. Sarah Skates has a rundown of the issues and players who will gather this morning on Capitol Hill for a hearing before a joint committee. We were amused Monday afternoon to receive emails from the public relations teams of both sides within 16 seconds of each other. Just for the record: In the blue corner is McNeely Pigott & Fox for the Fan Freedom Project. In the red corner are the Hall Strategies team representing the Tennessee Sports & Entertainment Industry Coalition.
After enduring a few weeks of anxious waiting amid will-they-or-won't-they industry chatter, the producers of ABC's 'Nashville' series have been told the network will air another nine episodes of the show. The soap opera has received decent ratings and Entertainment Weekly's James Hibberd says ABC is quick to point out its pull with high-income households. It also doesn't hurt that the show's music also adds another revenue stream to the mix.
The profit potential of the music from the ABC show Nashville could rival that of Glee, the head of Lionsgate Entertainment's TV division told investors Friday. Kevin Beggs said Lionsgate expects to make $1 million before the end of the year from the sale of songs from the show. There also is a chance we'll see the music from the TV show hit the road at some point.
“If you look at the touring by some of these other shows the money is extremely significant… which is why ABC was so excited when we brought it to them,” he said during a conference call with investors on Friday.
SEE ALSO: Big Machine teams with ABC's 'Nashville'
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