The buzz around tonight's premiere of ABC's Nashville is now truly reaching manic proportions. That has gotten Blake Farmer some airtime on the Marketplace Morning Report, in which Butch Spyridon says it's the best marketing campaign he's never put together.
“There are billboards and posters and signs all over LA and New York that just say ‘Nashville,’” says Butch Spyridon, president of the Nashville Convention and Visitors Bureau. “I mean, I couldn’t buy it.”
Our friends 200 miles to the west are embarking on a $350,000 campaign to identify job creation strategies for the Bluff City. A rebranding of Memphis might be involved, too.
The Economic Development Growth Engine is funding the effort. The Commercial Appeal has the story here.
The U.S. Small Business Administration and the U.S. Hispanic Chamber of Commerce are teaming on a pilot program in four U.S. cities — one of which is Nashville — to broaden the impact of the agency’s programs among Hispanic entrepreneurs.
Nashville Area Hispanic Chamber of Commerce officials recently returned from the 33rd annual U.S. Hispanic Chamber of Commerce National Convention in Los Angeles, at which the announcement of the partnership was announced.
“We are very encouraged and gratified to be a part of this worthwhile effort in Tennessee,” Yuri Cunza (pictured), president and CEO of the NAHCC, said in a release.
The aim of the partnership is to help increase access to lending and counseling for Hispanic small businesses and widen participation of small Hispanic-owned businesses in SBA’s procurement programs.
“The national alliance will help to forge stronger relationships between our Tennessee SBA District Office and the Nashville Hispanic Chamber," Walter Perry, SBA Tennessee District director, said in the release. "It will strengthen efforts to help even more Hispanic-owned small firms succeed, and expand the reach of SBA’s program and services in the Metropolitan Nashville area."
Since 2009, SBA has supported more than 12,000 loans worth $4.4 billion to Hispanic-owned small businesses, with nearly $1 billion in lending in 2012 alone. Spanning the same period, SBA has trained and counseled more than 532,000 Hispanic-owned small businesses through its network of district and field offices, and resource partner network, including Small Business Development Centers, Women’s Business Centers and SCORE. SBA also has helped Hispanic-owned businesses secure $32.7 billion of prime contracts from the federal government, providing a major revenue base.
In addition to Nashville, the pilot partnership will launch citywide programs with Hispanic chambers in Austin and El Paso, Texas as well as Philadelphia. Statewide programs will be undertaken in California, Florida, Ohio and Utah.
United Airlines Thursday announced plans to launch daily nonstop service from its Cleveland hub at Hopkins International Airport to Nashville and Oklahoma City, Okla. The United Express flights will be operated by ExpressJet using 50-seat regional jet aircraft, with the service to Nashville International Airport beginning on Dec. 19.
“Nashville has the largest number of travelers among cities that United doesn’t currently serve from Cleveland,” Jim Ferea, United’s managing director of domestic planning, said in a release.
The Rutherford County Chamber of Commerce has teamed up with the Tennessee Technology Center in Murfreesboro to launch the Veterans Welcome Home Network, an initiative that seeks to find civilian jobs for area military personnel who have recently left the service.
The VWHN will be coordinated by a Tennessee Technology Center of Murfreesboro employee who is also a veteran. The coordinator will work with the business and industry community to determine the skill sets required for current employment opportunities, and will arrange on-site visits to the various military installations within a 300-mile radius of Murfreesboro.
Bank of New York Mellon, the global investment manager and back-office administrator, will break ground this morning on an expansion of its local processing center on Brick Church Pike, a project it says will create 500 construction jobs. BNY Mellon announced plans to build on to its Nashville facility last summer and had initially expected to break ground earlier this year.