Logan's leaders look to new menu rollout for sales bounce

With traffic still struggling, chain will be 'very cautious' on hiking prices
Jun 12, 2014 1:23 PM

Logan's loses $1.7M in Q3

Chain's same-store sales off more than 3% from early '13
Jun 11, 2014 7:03 AM

Logan's CMO leaving after less than two years

Dining chain bringing on ad agency exec who spent more than decade at McDonald's
Jun 6, 2014 12:22 PM

No respite yet for Logan's

Fiscal Q1 brings big same-store drop, $12M loss
Dec 10, 2013 2:34 PM

Logan's boss looks to jumpstart change

Chain books big impairment charge on way to $104M quarterly loss
Oct 31, 2013 3:05 PM

New ad agencies for Logan's

Nashville-based restaurant chain Logan's Roadhouse has picked two new advertising agencies after a competitive review. Execs at the company — which had been using Loomis of Dallas since mid-2011 — chose SapientNitro to handle its general, digital, social and creative work, website design and restaurant merchandising. Omnicom unit Zimmerman Advertising will take care of integrated media planning and buying duties.

“Both SapientNitro and Zimmerman Advertising demonstrated an understanding of the Logan’s Roadhouse guest, our brand and the opportunities in our marketplace,” said Logan’s Roadhouse chief marketing officer, Todd Townsend. “As opportunities for expanding guest relationships and dialogue increases and the need for precise marketing and media targeting continues to grow, we are evolving our marketing mix to build even more dynamic relationships with our guests across all opportunities.”

The change appears already to have resulted in a tweaking of the company's logo, with a cleaner version (right) replacing the old neon-heavy look.

Oct 9, 2013 6:57 AM

Logan’s taps Jack in the Box exec to be HR chief

Restaurant sector veteran also has worked at Wendy’s, Taco Bell
Jul 9, 2013 1:03 PM

Chief development officer out at Logan's

Former Red Lobster exec was named to post in late 2010
Mar 20, 2013 7:23 AM

Same-store sales slip some more at Logan's

Job tax credits more than offset impact of traffic drop
Mar 13, 2013 6:52 AM

Logan's losses grow

Drop in traffic, absence of tax benefit means red ink more than triples
Dec 17, 2012 2:27 PM
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