Thomas Nelson has recruited the former Walt Disney executive who helped grow the Disney On Ice and Disney Live franchises. Carol Nygren will lead Thomas Nelson Live Events, which is based out of the Dallas area and runs the Revolve and Women of Faith series of events.
“Carol brings Thomas Nelson a proven record in leadership, along with a valuable understanding of the live events industry,” states Thomas Nelson’s President and CEO, Mark Schoenwald. “Carol is the perfect fit for our Live Events division and we welcome her to Thomas Nelson.”
The deal includes a sweepstakes where consumers can win a new Quest or Disney prize packages. Other elements include co-branded Internet banners, inclusion of "Mars Needs Moms" in Nissan's iAd, co-branded Disney Web page and Radio Disney voiceover spots. The television spot, set to the '60s hit "Mama Said" shows an Asian woman carrying a 20-foot-high mountain of groceries, toys, and merchandise for her kids. With no hands free, she touches the automatic door of the Quest with her foot, loses her balance and throws everything into the air, opening the rear storage just in time so that all of the stuff falls into the capacious cargo area. Her kids climb into the mid-row area and she sits next to her dog, adjusting the vehicle's climate control system to mediate her pet's bad breath. The company says the spot will run online and on national and cable broadcast networks throughout February.
"Given the changing nature of the music business and the more streamlined priorities of the [Disney] Studios, we need to find alternative ways to create and market new artists and their music to consumers," said Bob Cavallo, chairman of Disney Music Group.There's more info at MusicRow.
The Great Piggy Bank Adventure will offer lessons on four key financial themes: setting goals, saving and spending smartly, staying ahead of inflation, and diversifying your investments.So Johnny, now you can find out how those billions in federal bailout dollars will make our grocery bill jump in about three years...