Nissan chooses Omnicom unit for PR

Nissan North America has picked Stratacomm LLC, a division of global marketing powerhouse Omnicom, to be its public relations agency of record. Nissan officials say the firm, which has offices in D.C. and Detroit, will bring to bear "a 360-degree view of the automotive and manufacturing landscape, complemented by a 15-year history of building and sustaining relationships with top tier media and influencers."

Feb 23, 2012 10:22 AM

Ad agency dumps Captain D's, slams exec

Saying its staff is "clearly on a different page" from newly hired Captain D's marketing chief Monte Jump, advertising agency Zimmerman has resigned the restaurant chain's account. The unit of global ad group Omnicom, which was brought on board less than two years ago, says it wants to work again with the company in the future "if the carnage is kept in control" while Jump is in charge of branding.

It is unfortunate that Captain D’s has brought on a new CMO that has a history of quick reviews and short stops on his resume. While we think there may be a correlation between those things, the ‘kiss my new ring’ game is one that we simply refuse to play.

Aug 10, 2011 7:40 AM

Captain D's picks new ad agency

Chain picks Florida firm for account estimated at $15M per year
Jan 4, 2010 2:08 PM