During the Marketing United conference last week, the team at Emma took the chance to introduce some new partnerships and features. Most notable among them is a cooperative effort with Eventbrite that will better integrate event information into mailings and track ticket sales, among other things.
“Eventbrite’s new integration with Emma is an especially great benefit to venues or organizations with several upcoming events, providing a seamless and polished way to effectively market an event, or even multiple events, with one email,” said Dylan Serota, head of partnerships for Eventbrite. “This integration with Emma is a reflection of Eventbrite’s commitment to provide top-notch design coupled with actionable analytics for event organizers.”
Check out more details from the release here.
Email marketing software and services company Emma has unveiled plans for Marketing United, a three-day Nashville conference for marketers to share successes and challenges, learn from industry leaders and network.
The event will be held April 29 through May 1 at various downtown locations, with pre-conference programming and a closing party at the Emma campus on Rolling Mill Hill.
“This event is the culmination of 12 years of growth — in the Emma platform, in our amazing customer base and in the ever-expanding notion of marketing as a discipline,” said Clint Smith, CEO and co-founder of Emma. “Since the very beginning, we’ve viewed our customers and network of friends as a virtual community of marketers, and now we’re actually bringing everyone together — in real life. Marketing United is Emma’s opportunity to create a lively discussion about the future of marketing, in a city that happens to be incredibly inspiring.”
Emma is announcing Marketing United following a series of product enhancements, including the Metric app for iPhone, an interactive click map, a proprietary Mailing Score for marketers, and, most recently, an email automation suite. Confirmed speakers include Ann Handley, best-selling author and chief content officer of MarketingProfs; Ben Swank, head marketing honcho and master of mayhem at Third Man Records; Jim Sherraden, master printer and curator at Hatch Show Print; and Kim Alexander, digital media editor for Garden & Gun.
The announcement comes on the heels of both 36/86 and PandoLand, both planned for June 2015.
The email marketing stalwarts at Emma have added Michael Downs to their roster as director of sales. Downs, who comes to Emma from IBM subsidiary Silverpop, will handle a range of in-market and greenfield sales initiatives.
“Larger companies are realizing that Emma can help their marketing teams do more with a streamlined set of creative and contact management tools, plus insights that make it easy to know what’s working with their audience, and what to do next,” said Clint Smith, Emma’s CEO and co-founder. “Michael has seen both sides of that story, and we're excited to have him share that expertise with our in-house team as well as our future customers."
The organizers of the Bonnaroo festival also are again organizing Hackeroo, a local hackathon where participants will build apps, services and technology that serve live events, in conjunction with sponsor Emma. The hackathon will take place at Emma's Bistro on Rolling Mill Hill on May 10 and 11. The winner will receive VIP access to Bonnaroo, where the winning product will be marketed to the festival's audience of 80,000 and to the Southland technology and entrepreneurship conference being held in Nashville just prior.
Travis Laurendine, who started Hackeroo last year, will once again host and mentor developers throughout Hackeroo. Also participating in Hackeroo will be Sarah Lacy, founder and CEO of PandoDaily, which is co-producing Southland with Launch Tennessee.
"Last year, we were empowered by Bonnaroo to test the concept of a hackathon that takes the technology developed and integrates it into the festival," Laurendine said. "Now, with the backing of Southland in addition to Bonnaroo producers Superfly and AC Entertainment, we are going to scale this event into the premier yearly music hackathon in Music City USA."
Check out more info here.
Changing how you go about doing your work is the type of decision that can mortally wound a successful small or mid-sized business. But it's one Emma CEO Clint Smith and his team felt they needed to make a couple of years ago. The New York Times this week wrote about the web marketing company's software overhaul, which was rolled out a year ago. Yes, it came with hiccups and glitches. But it has set up the company to take future growth in stride.
The principal operating guideline was to design a flexible system that would remove the need to do anything like this again. “We didn’t know what the marketplace would look like in five years,” Mr. Smith said. “Also, we didn’t know how databases would evolve in five years either. We couldn’t design for the future, but we could design something that could adapt to what the future will bring.”
POSTDATA: WARRANTY DEEDS