The organizers of the Bonnaroo festival also are again organizing Hackeroo, a local hackathon where participants will build apps, services and technology that serve live events, in conjunction with sponsor Emma. The hackathon will take place at Emma's Bistro on Rolling Mill Hill on May 10 and 11. The winner will receive VIP access to Bonnaroo, where the winning product will be marketed to the festival's audience of 80,000 and to the Southland technology and entrepreneurship conference being held in Nashville just prior.
Travis Laurendine, who started Hackeroo last year, will once again host and mentor developers throughout Hackeroo. Also participating in Hackeroo will be Sarah Lacy, founder and CEO of PandoDaily, which is co-producing Southland with Launch Tennessee.
"Last year, we were empowered by Bonnaroo to test the concept of a hackathon that takes the technology developed and integrates it into the festival," Laurendine said. "Now, with the backing of Southland in addition to Bonnaroo producers Superfly and AC Entertainment, we are going to scale this event into the premier yearly music hackathon in Music City USA."
Check out more info here.
Changing how you go about doing your work is the type of decision that can mortally wound a successful small or mid-sized business. But it's one Emma CEO Clint Smith and his team felt they needed to make a couple of years ago. The New York Times this week wrote about the web marketing company's software overhaul, which was rolled out a year ago. Yes, it came with hiccups and glitches. But it has set up the company to take future growth in stride.
The principal operating guideline was to design a flexible system that would remove the need to do anything like this again. “We didn’t know what the marketplace would look like in five years,” Mr. Smith said. “Also, we didn’t know how databases would evolve in five years either. We couldn’t design for the future, but we could design something that could adapt to what the future will bring.”
Continuing its magnanimous trend, Emma announced today that it has partnered with Startup America to offer its services, free of charge, to new companies for six months.
Emma, Inc., a Web-based communications service that helps small and midsize businesses manage their email campaigns, newsletters and online surveys, yesterday announced a national partnership with the Startup America Partnership, an organization working to help young companies grow and create jobs in America.
Emma is offering Startup America firms six months of free service followed by a lifetime discount of 20 percent, plus a free customizable email template. Emma will also serve as an official provider of email services for Startup America.
“We know the fast-paced, entrepreneurial lifestyle well. In eight years, Emma has grown from an idea two guys talked about over coffee into a national company with offices in five cities and tens of thousands of customers,” said Emma Co-founder and CEO Clint Smith. “Having trekked – as much as any company can – out of our startup phase, it’s our hope that this partnership will help other startups better communicate during this make-it-or-break-it time."
“Startup America’s goal is to work with tens of thousands of startups by the end of 2012, and it’s our goal to help as many of these companies as we can pursue email marketing more simply and affordably,” Smith added.
This announcement was made at a meeting of the Startup America board at the White House yesterday.
Emma also provides free service to a number of non-profits dubbed the Emma 25.
A release about the initiatives partnerships can be found here.