Social media marketing mavens Moontoast are on the hunt for a New York-based sales team to complement its operations in Boston and Nashville. The move comes three months after Moontoast said it had opened its San Francisco office and less than a month after co-founder Marcus Whitney moderated a panel at an advertising industry conference in the Big Apple.
Social media advertising venture Moontoast has opened an office in San Francisco that its leaders say puts them close to Facebook and other key players in the business. The company, which received its early funding from Nashville-based The Martin Companies and music industry execs, is now headquartered in Boston.
Moontoast, the social commerce platform company that is co-based in Boston and Nashville, has landed its second patent.
Marcus Whitney, Moontoast's Nashville-based co-founder and chief technology officer, landed the patent (titled "System and method of analyzing and valuating social media campaigns”) with John Baker of Cambridge, Mass.
“It’s the analytics message for scoring so that we can know what is successful or not successful for those social media campaigns our clients use,” Whitney (pictured) told the Post via phone.
The patent is a continuation of the first Moontoast patent, Whitney said.
Moontoast has been named one of seven winners of a Facebook-sponsored competition among developers of marketing tools. The fast-growing startup won for a Lexus ad that runs as a 10-minute live stream on the Facebook news feed.
The Innovation Competition invited all Facebook's so-called preferred marketing developers to build and present an innovative product. After a three-month building period, the applicants demonstrated their products in front of a jury. There were 260 applicants.
Facebook PMDs are certified by the social media giant for high-quality development of apps, page management, ads and other Facebook features. Daniel Hightower, director of business development at Moontoast, called the award “a great testament to our team and the capabilities of our Social Rich Media Ad Platform.” See a screencast of the campaign here.
Several other companies have used the technology platform Moontoast relied on for the Lexus campaign, including Intel, Nike, Blackberry, IBM, Fandango and Bing, among others. Based in Nashville and Boston, Moontoast announced the completion of $5 million in Series B financing earlier this year.
Social commerce platform developer Moontoast has signed an agreement to handle the online storefronts for artists under the Universal Music Group umbrella of record labels. Moontoast's offerings will link artists' social media audiences directly to revenue-generating services.
Moontoast had previously worked with a number of smaller labels under UMG (Def Jam, Big Machine), which produced about 10 Moontoast campaigns per year.The new deal will allow the music company to run upwards of 100 per year. It also means UMG will be able to generate more money on music and merchandise sales.
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