Coming soon: Social media strategist certification

The local campus of Kaplan College has partnered with the National Institute for Social Media to offer local marketers — and their bosses — a social media strategist certification course. Kelley Boothe at Southern/alpha has more info on the 30-hour program, which will kick off here in January.

Dec 4, 2014 7:13 AM

Jumpstart Foundry names new president

Moontoast co-founder to lead growing business accelerator
Oct 27, 2014 12:59 PM

Moontoast buys loyalty marketing startup

Social media advertisers fill 'obvious and overlooked market need'
May 8, 2014 1:41 PM

Cell Journalist sold to Canadian company

Seven-year-old Cell Journalist has been sold to ScribbleLive, a fellow content engagement platform play based in Toronto. Cell Journalist was backed by locally based investment firm Conduit as well as others and counted Nashville's TV stations as well as nearly 20 Media General properties among its 150-plus customers. Kelley Boothe at Southern Alpha has the details and the context.

May 1, 2014 9:53 AM

More funding for Moontoast

Martin Companies follows up on year-ago investment in marketing venture
Jan 30, 2014 11:57 AM

Budding philanthropy social media network takes to crowdfunding

A small group of local entrepreneurs has taken to crowdfunding platform indiegogo to raise money for the buildout of social media network Flock, which aims "to build a social utility to empower visionaries and problem solvers around the world to connect and create solutions to the world’s biggest problems." Flock was co-founded last year by coach and consultant Zachary Hamilton and Mark Filaroski, who previously founded and built Inc. 5000 electronics and office supplies reseller CompNation.

“Flock’s platform can monetize time, talent, and treasure through crowdsolving,” said Mark Filaroski, Flock co-founder/chairman and technology start-up advisor. “I’ve built very successful businesses and there is gratification in those successes; but, Flock’s potential reaches beyond monetary success. Flock can create transparency in a world that needs answers, solutions, and the platform to tell the story thereby creating a better world for my daughter and future generations.”

Check out the venture's site here.

 

Jan 8, 2014 6:47 AM

Conte-temps: A safety, a newsman and a case of social-media mistaken identity

Last night, Green Bay Packers quarterback Aaron Rodgers found receiver (and Tennessee native) Randall Cobb for a late 48-yard touchdown strike that sent Green Bay into the playoffs at the expense of their opponent and bitter rival Chicago Bears.

Analysts and fans alike pointed the finger of blame squarely at Bears safety Chris Conte:

"This is one Bears fans will remember," Dungy said as he illustrated the play. "This is an all-out blitz. You see everybody coming. John Kuhn is going to do a great job coming over and picking this up. But there are two defenders to cover two inside receivers and they don't get the job done. ... But look at Chris Conte, Rodney."

Dungy's partner, Harrison, picked up the point.

"He just flat-out blows the coverage," Harrison said. "Everyone else is playing man-to-man coverage, and he lets his wide receiver go straight down the field."

Emotions run high in games like this — a rival, a playoff spot on the line — and in 2013, when passions get heated, people log into social media to hurl their obscenity-laden frustrations at the object of blame.
 
Fortunately for the Bears' Conte, his obvious Twitter handle — @chrisconte — is taken, by name's-the-same WTVF reporter Chris Conte.
 
And, lo, did the accusations fly in Conte's mentions — a cavalcade of death threats, suggestions of self-harm, and all out, well, meanness.
 
To his credit, the Nashville Conte took it in stride, gently reminding folks he had nothing to do with the Bears' playoff fortunes and in the ensuing 14 or 15 hours, the vitriol turned to humor.
 
Lessons learned here:
 
1) Don't be a jerk on Twitter
 
2) And if you must be a jerk, make sure your attitude is aimed properly
Dec 30, 2013 12:34 PM

We, Citizen: Political social media company looks to seize its trademark

iCitizen files suit to secure name
Dec 26, 2013 11:07 AM

How Morton's could have limited its PR problems

The staff and leadership of the Morton's steakhouse downtown have been on the receiving end of a withering social media fire since the weekend over their questionable treatment of local television program host Robert Chambers, who wore a beanie in the eatery to combat the cold he felt because of chemotherapy.

Over at the Entrepreneur Center, social media expert Ryan Carter outlines the ways — apology to Chambers aside — the company could have reacted better on the web. The first lesson to be learned: Be on the ball.

I can’t tell you how many times I’ve responded to an unhappy customer at 11:30pm on a Friday or Saturday night. Most of the time, I’ve been able to resolve the issue before the customer even gets home. The faster you address the issue, the greater likelihood of retaining some fans. Most people are aware that people are going to make bone-headed mistakes and the faster you can admit your fault or at least attempting to resolve the situation, the better things will be.

Dec 17, 2013 7:11 AM

Moontoast looks to beef up in the Big Apple

Social media marketing mavens Moontoast are on the hunt for a New York-based sales team to complement its operations in Boston and Nashville. The move comes three months after Moontoast said it had opened its San Francisco office and less than a month after co-founder Marcus Whitney moderated a panel at an advertising industry conference in the Big Apple.

Nov 25, 2013 6:59 AM