Opry Mills will next month become one of about 30 Mills properties around the country to have its Express store converted to that chain's new Factory Outlet concept. Officials say the factory outlet approach "supports the retailer's growth strategy of becoming more accessible to the twenty-something, fashion-conscious, yet price-sensitive customer."
High-end denim retailer True Religion will open the state's first outlet store at Opry Mills in April, according to a press release.
True Religion is scheduled to unveil in April its outlet concept across from H&M and Old Navy, selling denim, sportswear, T-shirts and a variety of accessories.
"Opry Mills strives to meet shopper demand for more exclusive brand names by growing our unrivaled mix of retailers," Jad Murphy, general manager at Opry Mills, said in a release. "As we continually enhance our unique shopping experience, Opry Mills' visitors will reap the benefits of more incredible selection and unbeatable values."
Opry Mills will later this fall become home to the first outlet store in Tennessee from athletic apparel brand Puma. The store will sit across from Lucky Brand Outlet and market a range of footwear for men, women and children. It's the latest in a series of new tenant signings for Opry Mills owner Simon Property Group; early this year, clothing retailer H&M said it would open a store in the 1.2-million-square-foot mall.
Outlet and value retail mall Opry Mills says Toys “R” Us Express, Brookstone and Dell have set up temporary locations there. The “pop-up” location from Toys “R” Us Express is located across from the Food Court, while Brookstone — which sells electronics, kitchen and car gadgets and the like — is now open near the Levi’s Outlet Store. Dell officials, meanwhile, have set up a kiosk in the mall’s fashion wing adjacent to Brooks Brothers Factory Store.
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