The parent company of The Bank of Nashville is ramping up its new branding campaign, titled "the bank of here," to include the Nashville market. Synovus Financial execs earlier this year rolled out the TV ads, which aim to build the holding company brand on top of its local institutions, in some of its markets.
The Bank of Nashville will in the spring of 2015 leave its longtime home in the L&C Tower for the Gulch Crossing building now under construction, where it will take up almost 19,000 square feet for its regional headquarters and a retail branch. CEO Bill Nigh tells Getahn Ward the bank also will put its name atop Gulch Crossing when it moves its staff of 60 there.
UPDATE: Here's the bank's release on the move, which mentions that 45 percent of Gulch Crossing's space has now been pre-leased.
Synovus Financial, the $27 billion holding company for The Bank of Nashville and other lenders around the Southeast, has agreed to sell its Memphis division to IberiaBank out of Louisiana for an undisclosed amount. Iberia's deal calls for it to take over all of Trust One Bank's $205 million in deposits, some of its $131 million in loans and its six branches — although it expects to close some of those offices.
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