MCC enjoys record-breaking fiscal year

Music City Center officials announced today the facility had a record-breaking year in terms of economic impact.

The figures, from a release:

The Music City Center hosted 305 events with 676,060 attendees during fiscal year 2015 generating 389,696 room nights for a total of $392.2 million in economic impact. Since opening just over two years ago, the building has hosted 672 events with 1.3 million attendees generating over $645 million in direct economic impact. Tax collections continue to outperform expectations and the Music City Center portion of tax collections is up 21.67 percent year over year through April for fiscal year 2015. The Music City Center is also currently tracking to greatly exceed their budgeted operational bottom line projections and should close out the fiscal year with an excess of $45 million in reserves.

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MCC generates $88M in economic impact

Officials with the Music City Center have announced that the facility has generated more than $88 million in economic impact to date during the fiscal year that started July 1.

The MCC has hosted 153 events with 220,199 attendees so far during fiscal year 2015, according to a release. The events generated 117,363 room nights representing $88.7 million in economic impact. This is more than double the economic impact generated by December 2013 and for fiscal year 2014.

Relatedly, tax collections continue to outperform projections, with the MCC portion of tax collections up 49.65 percent year over year for September 2014.

Hendersonville Smith Travel Research recently reported that October saw the U.S. hotel industry with positive results in the three key performance metrics: occupancy, average daily rate and revenue per available room. Nashville lead the nation in two of those metrics, achieving the largest RevPAR growth and ADR increases during October.

“This fall has been phenomenal for the convention center and for the city,” Charles Starks (pictured), MCC president and CEO, said in the release. “The activity in and around the facility continues to grow and the best news is we don’t anticipate that slowing down anytime soon.”

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Jun 25, 2014 10:04 AM

March sets monthly record for hotel rooms sold

The Nashville Convention and Visitors Corp. announced today that March marked the single-greatest number of hotel rooms sold in one month in the city’s history, surpassing October 2013’s record by nearly 7 percent.

According to Smith Travel Research (STR) numbers, more than 640,000 hotel rooms in Nashville and Davison County sold in March. Among the top 25 U.S. markets for March, Nashville had the second largest increases in rooms sold, average daily rate, revenue per available room and hotel revenue. Nashville was in the top five nationally for occupancy growth, the NCVC reported. (Read more here.)

The STR numbers for March show occupancy tax collections, a key indicator for performance in the hospitality industry, were $4.75 million, an increase of 33.9 percent over March 2013 numbers. Tax collections year-to-date are approximately $31.3 million, an increase of about 20.2 percent over year-to-date in 2013. Since December 2010, Nashville’s hotel occupancy tax collections have experienced 39 consecutive months of growth, the NCVC reports.

“Once again we are seeing unprecedented growth in Nashville’s hospitality industry,” Ed Hardy, chairman of the NCVC Board of Directors, said in a release. “As we set our fifth record for most rooms sold in one month, the numbers are reaching incredible heights.”

The strong March figures are tempered by below-projection numbers tallied since the fiscal year started on July 1. Of note, the Music City Center convention facility and the Omni Nashville Hotel had opened prior to that.

As Metro leaders were considering tax incentives for the Omni in 2010, Chicago-based consulting firm HVS projected that a 750-room headquarters hotel (Omni was built at 800 rooms) would allow the MCC to generate about 445,500 room nights during its first 12 months of operation.

However, from the start of the fiscal year through March, the MCC spurred only 115,448 room nights, according to the Nashville Convention Center Authority.
 

March 2014 hotel data for Nashville/Davidson County

* Nashville sold 641,932 hotel room nights during the month of March, an increase of 12.4% over March 2013

* Occupancy increased 7.2% over the previous year

* Average Daily Rate (ADR) increased 16.9% over the previous year

* Revenue per Available Room (RevPar) increased 25.3% over the previous year

* Hotel Revenue increased 31.4% over the previous year

* Supply increased 4.9% over the previous year

May 30, 2014 10:50 AM

MCC generates $47.8M in economic impact in March

The Convention Center Authority has announced the Music City Center in March hosted 20 events with 63,901 attendees, generating 39,353 in total room nights and about $47.8 million in economic impact.

The numbers make March the MCC’s strongest month for economic impact since it opened in May 2013, the authority said in a release.

Relatedly, the SoBro-based MCC has generated more than $125 million in economic impact to date in fiscal year 2014.

Since July 1, the convention facility has hosted 262 events with 302,803 attendees. The events generated 115,448 room nights for $125.3 million in economic impact.

Tax collections continue to outperform projections, with the MCC portion of tax collections was up 10.16 percent year over year for January, the authority said.

“March was a great month for us with the National Rural Electric Cooperative Association, American Trucking Association and a number of other large groups,” Charles Starks, MCC president and CEO said in release. “Our customers have been very happy with their attendance numbers and every group here during the third quarter of fiscal year 2014 has set record attendance.”
 

Apr 11, 2014 2:25 PM

MCC captures LEED Gold certification

Metro officials announced today the U.S. Green Building Council has awarded the Music City Center with Leadership in Energy and Environmental Design (LEED) Gold certification for new construction.

MCC green features include a green roof, a rainwater harvest system and extensive LED lighting with specialized controls. The four-acre green roof, currently the largest in the Southeast, is composed of 14 different types of vegetation that slow rainwater runoff and direct it to a 360,000-gallon collection tank. Harvested rainwater is then used to flush more than 500 toilets/urinals and irrigate outdoor landscaping.

“The project and design team did an incredible job making LEED certification a top priority, and I know the Music City Center staff has continued to focus on environmental stewardship in day-to-day operations,” Mayor Karl Dean said in a release. “We set out with an original target of LEED Silver, and I am extremely proud of the team for surpassing that goal and achieving LEED Gold certification. Green buildings like this one are key to driving our city and our economy toward a more sustainable future and to helping us reach our goal of being the greenest city in the Southeast.”

Since opening in May 2013, the Music City Center has hosted 250-plus events and more than 300,000 attendees.
 

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