Nashville-based business-to-business marketing agency Golden Spiral announced today it has relocated to 12South and added three employees.
The company, which was founded three years ago by John Farkas, previously operated from Marathon Village. Its portfolio of accounts includes Allure Security Technology, CULER, Digital Reasoning, Ntrepid Corp., OnSomble, and Quality Industries, according to a release.
Farkas said the move to a larger space within a commercial building located at 2222 12th Ave. S. (see here courtesy of Google Maps) is in response to the company’s personnel growth. With the three additions, Golden Spiral has 10 employees and plans to add at least two more by year’s end.
The newcomers are Account Director Steve Citerin (in lower right), Content and Editorial Strategist Lane Harbin (on right in photo on left) and Marketing and Development Coordinator Grace Jenkins (on left in photo on left).
"Our focused expertise in business-to-business marketing has afforded us great client opportunities from coast-to-coast as well as right here in Middle Tennessee," Farkas, who serves as company CEO, said in the release. "Steve, Lane and Grace are empowering us to strategically increase our scope. And, our new space will help facilitate continued growth as well as welcome clients to one of Nashville’s great neighborhoods. I couldn’t be more excited about our team and our trajectory."
The 12South Warby Parker location is making plans to move to Edgehill Village.
The New York-based fashion eyewear company, which will establish a regional office in Nashville, has landed a permit to rehab space in the structure last home to Dulce Desserts. The building (see here courtesy of Google Maps) is located at 1207 Villa Place.
Nashville-based Phipps Construction Co. is handling the work, with a Metro Codes Department-issued permit valued at $15,000.
Warby Parker currently operates from a small space in 12South at Nashville-based high-end jeans retailer Imogene + Willie.
Could Reese Witherspoon be targeting 12South for her first bricks-and-mortar Draper James retail store?
Earlier this month, the actress and Music City native announced the on-line launch (read here) of the fashion retailer, while noting a physical shop is slated to open this fall in an unspecified Nashville location.
The Draper James website shows an image (seen below on top) that looks almost exactly like the image (seen below on the bottom) of a project Nashville-based developer The Shop Trust now has under construction on 12th Avenue South in the bustling district (read more here).
The Shop Trust building is slated to open this fall — when Draper James wants to be open.
Efforts to contact Draper James and Shop Trust officials were unsuccessful.
Bristol Development Group continues to focus on its Bristol 12 South targeted for the Nashville district from which the project's moniker is derived. Though the Metro Planning Commission recently disapproved a rezoning that would allow the project to move forward, Bristol is working on an alternative plan, according to David Hanchrow, the Franklin-based company’s chief investment officer.
Post Managing Editor William Williams recently caught up with Hanchrow (pictured) to gauge his thoughts on the effort (see an image and read more here).
Many 12South-area residents and business owners have voiced concerns about Bristol 12 South as previously proposed, with a key being the overall height (four stories) and massing of the original iteration. You altered that design with a more modest segment of the building rising four floors and the structure, as such, playing more so like a three-story building. Then you changed to a three-story building only. That plan had the support of the Metro Planning department staff and many neighbors. Plus it and met the standards of the urban design overlay proposed for 12South. Where do you stand now?
There were a number of issues at play most recently. There was still some concern from a small but vocal group of neighbors. I certainly appreciate their concerns and passion for their neighborhood. But we felt we had listened to people and had planning department staff support. Another thing working against us might have been the timing of Nashville Next, the adoption for which is pending. That combination gave a number of commissioners pause.
But we are by no means walking away from this. We will look at other options and consider comments from neighbors and planning staff and get a plan we hope will be more accepted the next go-around. We are still very engaged with the Tabernacle Baptist Church officials.
When is the latest you must close on the acquisition of the church property before the deal is dissolved?
It wouldn’t be appropriate to comment on a prospective transaction.
What is the next step?
Smith Gee Studio is our architect and Littlejohn is our engineer. We are planning to meet with the church and the design team very soon and talk about how we move forward.
If the project materializes in a new form, could the building offer retail and/or parking for non-residents?
One thing we’ve learned — and that was different from what we heard originally — is that the building needs retail. We had no retail space in the original plan because we had heard that retail would lead to parking problems on the side streets. Now we’re hearing most folks want retail. Whatever we do in the next proposal will most likely have a retail element to it.
Could the building offer condos?
That is a market-driven question and we will keep our options open. Condo construction financing is hard to obtain and, given the apartment market, we feel confident this can be successful as an apartment project. But as any good developer would do, we are not ruling out options.
Given the setbacks, what realistically is the earliest a demolition and groundbreaking could take place?
We are not going to submit a new plan before Nashville Next is adopted (expected this summer) and we’ve had a chance to review the Nashville Next suggestions for the area.
Nashville-based investor Treg Warner has paid $2.1 million for a property located at the northwest corner of 12th and Wedgewood avenues and a few blocks north of 12South, according to Davidson County Register of Deeds documents.
The sellers were Ashraf W. Mannan and Mecheal A. Faltas.
The .41-acre site (see here courtesy of Google Maps), currently is home to a building accommodating a beer and tobacco retailer, has an address of 1505 12th Ave. S.
The acquisition comes as Warner recently sold property for $2.3 million to a group planning to develop a high-end condo building at the T-intersection of 30th and Poston avenues. (Read more here.)
Nashville-based developer The Shop Trust today released an image for its mixed-use building now under construction in 12South.
The company is targeting a fall completion for what will be called Becker's Corner, which will offer 4,500 feet of retail space on the first floor and four apartments on the second level.
To be given a neo-traditional exterior design, the building is being constructed on a former surface parking lot located between the structure home to Summer Classics (formerly Becker’s Bakery) and the buildings that accommodate 12 South Dental Studio and Edley’s BBQ. It will face 12th. (See the site here courtesy of Google Maps.)
The design team includes Ireland Architecture, DFH Services and Fulmer Engineering. Harvest Construction is serving as general contractor, with C.A. Howell and Co. providing leasing, project management and property management. All five entities are Nashville based.
Of note, The Shop Trust and its members through other entities own various 12South properties, according to Metro records.
(Image courtesy The Shop Trust)
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